Sheri Pazhalappil

-Directed end-to-end project planning and execution, aligning scope, budget, and timelines with organizational and client goals.

-Facilitated Agile ceremonies and implemented project management best practices using Jira, Smartsheet, and Asana.

-Coordinated cross-functional teams (technology, sales, marketing, operations, and design) to ensure seamless delivery and client satisfaction.

-Managed pre-sales activities including lead qualification, solution presentations, demos, and proposal development, driving stronger pipeline conversions.

-Designed and executed SEO and digital marketing strategies, boosting organic traffic by 40%+ and achieving top 5 keyword rankings for core terms.

-Partnered with sales and product teams to analyze client requirements and design tailored solutions with clear ROI.

-Delivered stakeholder dashboards, marketing performance reports, and campaign insights, supporting executive decision-making.

-Ensured smooth handover from pre-sales to delivery, maintaining accountability, reporting, and client communication across all phases.

-Handled high volumes of customer inquiries, complaints, and support requests across multiple channels, ensuring timely resolution within SLA.

-Maintained and updated CRM records, sales pipelines, and customer databases, ensuring data accuracy and compliance.

-Supported the sales team with lead nurturing, qualification, and follow-up strategies, improving conversion rates.

-Assisted in product management tasks including product uploads, catalog updates, promotions, and order/return processing.

-Collaborated with marketing, design, and development teams to refresh product listings and improve digital storefront performance.

-Generated and analyzed customer satisfaction reports and operational metrics, driving continuous improvement initiatives.

-Coordinated with finance and operations teams to support invoice verification, order tracking, and budget monitoring.

-Ensured seamless cross-functional communication between sales, customer support, and product teams to optimize customer experience.

-Developed and maintained detailed project plans, dashboards, and trackers to oversee multiple e-commerce and digital initiatives.

-Coordinated cross-functional teams across technology, content, and operations to ensure timely deliverables and milestone achievement.

-Managed resource allocation and workload distribution for internal staff and freelancers, improving utilization and reducing bottlenecks.

-Oversaw onboarding/offboarding processes, including system access, procedural checklists, and documentation workflows.

-Supported the Technology Director with departmental reports, memos, and strategic presentations, ensuring alignment across divisions.

-Monitored invoices, budget allocations, and procurement documentation in collaboration with the finance team.

-Administered LMS systems, including developing training content, managing user access, and monitoring learner progress.

-Enhanced cross-departmental coordination through improved workflows and reporting systems.

Directed concurrent projects across sales, marketing, and technology functions, achieving a 30% reduction in delivery time through structured planning and execution.

Facilitated Scrum meetings, daily stand-ups, sprint planning, and retrospectives, ensuring effective communication, quick blocker resolution, and continuous improvement.

Applied Agile methodologies to drive iterative project delivery, enhance flexibility, and align deliverables with evolving stakeholder needs.

Designed and enforced workflows, policies, and procedural templates, enabling smoother operations and compliance.

Spearheaded resource planning, capacity forecasting, and cost estimation during proposal and execution phases.

Led onboarding/offboarding of team members and freelancers, ensuring smooth integration and systematic knowledge transfer.

Tracked licenses, digital subscriptions, and vendor contracts, ensuring timely renewals and uninterrupted tool access.

Partnered with senior management to prepare executive dashboards, strategic plans, and performance reports for decision-making.

Introduced project management best practices using Smartsheet, Jira, and SharePoint, driving adoption and visibility across teams.

-Assisted sales, marketing, and operations teams in improving workflow efficiency and CRM data accuracy for lead management.

-Conducted market trend analysis and performance reviews, identifying opportunities to optimize business processes.

-Prepared detailed reports and presentations for senior leadership, providing insights to support strategic decision-making.

-Facilitated interdepartmental coordination, improving communication and alignment across business units.