Sherief Ahmed Fathy Mohamed, Founder & Brand Manager

Sherief Ahmed Fathy Mohamed

Founder & Brand Manager

Freshqa

Lieu
Qatar - Doha
Éducation
Baccalauréat, Foreign Trade
Expérience
11 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :11 years, 4 Mois

Founder & Brand Manager à Freshqa
  • Qatar - Doha
  • août 2017 à mars 2022

Brand strategy, including the setting of style guides, brand guidelines, brand vision and
value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels,
including online and social media
Assisting with product development, pricing and new product launches as well as
developing new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis
Analysis of sales forecasts and relevant financials and reporting on product sales

Franchise Manager à Edible Arrangements
  • Qatar
  • avril 2014 à janvier 2022

Developing, implementing and maintaining a business plan for the branches.
Co-coordinating sales, purchasing, distribution, warehousing and staff costs.
Focusing on achieving customer acquisition, retention and cross sales.
Managing the daily activities of the branches.
Enforcing the companies policies, principles, and procedures.
Inspiring and motivating staff.
Identifying then addressing team training and development needs.
Coaching and developing staff to do more and better.
Adherence to regulatory requirements.
Providing excellent service to customers
Interpreting, analyzing and producing sales & financial data.
Enhancing awareness of the company branch and brand.
Liaising with the Area Manager to develop innovative marketing strategies.
Communicating clear business messages to staff.
Responsible for dealing with complex and diverse managerial problems

Founder And Managing Director à Freshqa Farms
  • Qatar - Doha
  • novembre 2020 à novembre 2021

recruiting, training, supervising and appraising staff
managing budgets
maintaining statistical and financial records
dealing with customer queries and complaints
overseeing pricing and stock control
maximising profitability and setting/meeting sales targets, including motivating staff to do so
ensuring compliance with health and safety legislation
preparing promotional materials and displays
liaising with head office.
Salaries, benefits and promotional prospects are generally good, with retail chains offering the highest incomes and the best opportunities for advancement, including possibilities of employment within Europe. Relocation is a common requirement for promotion and during initial training programmes.

Branch Manager à Edible Arrangements
  • Qatar
  • avril 2013 à mars 2014

Developing, implementing and maintaining a business plan for the branch.
Co-ordinating sales, purchasing, distribution, warehousing and staff costs.
Focusing on achieving customer acquisition, retention and cross sales.
Managing the daily activities of the branch.
Enforcing the companies policies, principles, and procedures.
Inspiring and motivating staff.
Identifying then addressing team training and development needs.
Coaching and developing staff to do more and better.
Adherence to regulatory requirements.
Providing excellent service to customers
Interpreting, analysing and producing sales & financial data.
Enhancing awareness of the company branch and brand.
Liaising with the Area Manager to develop innovative marketing strategies.
Communicating clear business messages to staff.
Responsible for dealing with complex and diverse managerial problems

Account Manager à Alkamouny
  • Egypte
  • novembre 2012 à mars 2013
Sales Executive à Mobinil
  • Egypte
  • mars 2012 à octobre 2012

Egypt
Responsible marketing and sales company for the north Sinai region and that all the
company's products, Specializes in the marketing and sale of goods, as well as providing
the customer with all the information and try to solve all problems

Executive sales à Etisalat Egypt
  • Egypte
  • décembre 2010 à février 2012

The company is working as an

Éducation

Baccalauréat, Foreign Trade
  • à Helwan University
  • juin 2010

Specialties & Skills

Working Under Pressure
Accounting
Marketing
Teamwork
Business Development
BUSINESS PLANS
COACHING
Budgeting
MANAGEMENT
MARKET PLANNING
PRODUCTION
PURCHASING
marketing
accounting
operation
negotiation

Profils Sociaux

Site Web Personnel
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Langues

Arabe
Langue Maternelle
Anglais
Expert
Français
Débutant

Formation et Diplômes

BA Fruitology (Certificat)
Date de la formation:
January 2015
ISO 22000 (Certificat)
Date de la formation:
January 2022
HACCP Level 3 (Certificat)
Date de la formation:
December 2021
Graduation (Certificat)
Marketing Course certificate (Certificat)
British Embassy Certificate Management of Small Projects (AGTBT) – British Embassy Course on Leaders (Certificat)

Loisirs

  • Bowling