Sherif Alaa, Sales Manager

Sherif Alaa

Sales Manager

SMC interiors

Location
Egypt - Cairo
Education
Bachelor's degree, accounting & Business administration
Experience
15 years, 1 Months

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Work Experience

Total years of experience :15 years, 1 Months

Sales Manager at SMC interiors
  • United Arab Emirates - Dubai
  • March 2016 to January 2018

• Responsible for developing and maintaining commercially productive relationships with both new and old clients.
• Promote the company brand to key buyers, ensuring their knowledge is current and appropriate
• Plan and execute marketing strategies
• Writing up complete proposal.
• Replying to all customer enquiries in a timely and accurate manner.
• Writing up sales reports, activity reports and revenue forecasts
• Writing accurate reports through the detailed analysis of data.
• Following up new business opportunities and setting up meetings.
• Planning and preparing presentations.
• Carrying out the supporting market studies.
• Defining the scope of the project.
• CRM - Implements effective key account management
• Monitors and updates Quality Performance
• Identifies decision makers at the major accounts
• Assures proper administration of production, supply and installation as per the agreement.
• Set a time plan for production and delivery time.
• Competitor intelligence.
• Study the market needs.
• Make a presentation for consultants, contractors and interior designers.
• Demonstrate company products and solutions.
• Create a pipeline.
• Apply to tenders.
• Satisfy technical needs during sales cycle.
• Follow up with leads aggressively.
• Record and analyze customer’s feedback on price, quality and service.
• Company registration in the ministries, Governmental agencies and different organizations.
• Manage projects (study the specifications as design consultant has specified, set up a budget, check required materials, follow up production, delivery time and solve site problems with the client, contractor and consultant).
• Manage long term and rush projects.
• Make financial certificates for the delivered phases.
• Attend exhibitions to monitor market and products development at the same field.
• Manage a sale team.
• Coordinate with the Operations Department to ensure timely delivery of sale orders.
• Deal with international factories and suppliers and evaluate their products, in order to deal with them.

Sales & Marketing Manager at Decoration & furnishing Co.
  • Saudi Arabia - Jeddah
  • October 2010 to February 2016

• Create marketing plan.
• Study the market needs and competitors price.
• Make a presentation for consultants, contractors, interior designers focusing on their new projects (FF&E scope).
• Apply to tenders
• Manage projects ( study the specifications as design consultant has specified, Set up a budget, check required materials, follow up production, delivery time and solve site problems with the client).
• Make financial certificates for the delivered phases.
• Attend furniture & décor fairs.
• Meet with new suppliers who have interested new products.
• Establish a retail shops, participated in the design, set up a budget, annual target and evaluate show room sales people

Marketing Manager at Cordoba Trading Est.
  • Egypt - Alexandria
  • January 2009 to September 2010

• Marketing of new brand product in the market.
• Opening new retail outlets.
• Prepare and execute the store design.
• Establishing marketing plan.
• Managing a team of 5 employees (i.e sales/marketing, …)
• Managing retail shops in Alex.
• Travelling to the far east to close and finalize deals with our suppliers & targeting brands and supplies with potential sales in the local market.

Team Leader at Nestle Waters
  • Egypt - Alexandria
  • August 2007 to December 2008

• Study and identify potential clients in the marketplace.
• Open new markets within the region of Alexandria.
• Improve Sales.
• Study competitors and our market share.
• Lead a team of 4 sales representatives.
• Build good relations with important clients.
• Achieving the sales target and control expensive according to the annual budget.

Senior accountant at Al Waha
  • Egypt - Alexandria
  • April 2004 to August 2007

• Suppliers and sub contractor's payments.
• Running an overall team of 11 person.
• Account payable, petty cash, payroll, sales commissions and account receivable.
• Account receivable.
• Bank accounts and deposits.
• In charge of selling membership to corporate sector.

Sales Representative at Al Waha
  • Egypt - Alexandria
  • January 2003 to April 2004

• Meeting potential clients and presenting the different units for them.
• Studying the surrounding market for proposed clients
• Customer service
• Dealing with graphic designer to produce different brochures and print outs for the projects.

Education

Bachelor's degree, accounting & Business administration
  • at Faculty of Commerce
  • August 2002

Specialties & Skills

Business Development
Marketing
Business Development
Negotiation
Presentation
Project Managment
Sales & Marketing

Languages

English
Expert
Arabic
Expert

Training and Certifications

Marketing professional (Certificate)
Date Attended:
August 2010
Valid Until:
September 2010
Job training (Training)
Training Institute:
Sales / Marketing / Customer service
Date Attended:
March 2003
Duration:
36 hours

Hobbies

  • Reading / Swiming / Traveling