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Sherif Elghrbawy, Senior Product Manager – Pricing Development/Car Rental/Mobility/Automotive

Sherif Elghrbawy

Senior Product Manager – Pricing Development/Car Rental/Mobility/Automotive·SIXT Car rental

Germany

Master's degree, Energy Engineering

Work experience

Total years of experience: 14 years, 5 months

Senior Product Manager – Pricing Development/Car Rental/Mobility/Automotive

January 2023 - Present

SIXT Car rental

Dubai, United Arab Emirates

January 2023 - Present

• Product Roadmap Strategy & Execution: Defined and executed yearly and quarterly product roadmaps for pricing
solutions, achieving a 95%+ completion rate. Ensured strategic alignment between product vision, business KPIs, and
user needs.
• Product Requirement Gathering & Discovery: Led cross-functional discovery efforts to gather and prioritize product
requirements from stakeholders, aligning feature development with e-commerce goals and improving product
adoption and user engagement by 15%.
• Data-Driven Pricing Strategy: Owned and executed the product strategy for dynamic pricing by developing scalable
pricing models based on market research, price elasticity, and competitor analysis—leading to significant
improvements in revenue optimization and pricing accuracy.
• Product Experimentation & A/B Testing: Designed and led structured A/B testing programs to validate pricing
hypotheses, achieving a 10% uplift in conversion rates and driving €10M/year in additional revenue per visitor.
• Cross-Functional Product Leadership: Partnered with sales, marketing, engineering, and data teams within an agile
cross-functional environment to drive execution of pricing product initiatives tied to a €900M+ revenue stream,
ensuring alignment across all stakeholders.
• End-to-End Product Development: Took full ownership from ideation to launch of 3 high-impact pricing products,
contributing to €200M+ in additional revenue and significantly enhancing e-commerce performance and scalability.

Company industry:
Automotive Dealership & Distributor

Product Manager-- Online Shopping Optimization/B2C Marketplace

January 2022 - January 2023

Check 24

Munich, Germany

January 2022 - January 2023

• Product Strategy & Roadmapping: Designed and executed quarterly product roadmaps with strategic to
platform enhancing pricing capabilities and user experience.
• Pricing Optimization & ML Integration: the development
• Operational Excellence in E-commerce Platform: Defined product strategies that improved compliance, platform
stability, and merchant experience across key e-commerce marketplace categories.
• Market Research & Feature Prioritization: Conducted competitive benchmarking and market analysis to guide
product positioning, roadmap decisions, and feature prioritization.
• Cross-Functional Collaboration: Worked closely with sales, category managers, and tech teams to launch marketplace
features with measurable business impact.
• Agile Execution: Maintained a streamlined agile product backlog, prioritizing features based on customer insights,
business impact, and data-driven evaluation. Product roadmap pricing stakeholder management,
conversion market research, A/B insights.

Company industry:
Internet & E-commerce

Product Manager – Automotive Testing & Development/Legislation Compliance

January 2019 - December 2021

AVL Zoellner GmbH – Automotive Industry

Bensheim, Germany

January 2019 - December 2021

• Product Requirement Elicitation: Gathered and translated customer insights into technical product specifications,
aligning deliverables with business objectives and automotive compliance standards.
• Cross-Functional Automotive Collaboration: Led cross-departmental teams (engineering, quality, procurement) to
streamline supplier onboarding and improve product quality across automotive testing systems.
• Agile Product Backlog Management: Owned the product backlog and sprint planning using Agile methodologies,
ensuring high-priority features were delivered efficiently and in line with roadmap goals.
• Cost Optimization & Value Engineering:
negotiations
• Regulatory Compliance in Automotive: Managed full product lifecycle while ensuring alignment with automotive
industry regulations, safety standards, and homologation requirements.

Company industry:
Automotive Repair, Spare Parts, & Support Services

Senior Product Engineer – Technical Procurement/Electro-mechanical

January 2012 - December 2018

Orascom Construction Industries

Cairo, Egypt

January 2012 - December 2018

• Strategic Sourcing & Cost Optimization: Achieved over 30% cost savings through effective supplier negotiations,
strategic sourcing, and contract optimization for technical materials.
• Technical Product Alignment: Collaborated with engineering teams to ensure all procured components met project
specific technical specifications, design intent, and construction requirements.
• Tender Analysis & Procurement Evaluation: Led technical and commercial evaluation of tenders for electrical and
construction packages, ensuring alignment with project KPIs and procurement standards.
• Supplier Relationship Management: Onboarded and managed key vendors, improving delivery timelines, product
quality, and compliance with regulatory and contractual obligations.
• Procurement Process Improvement: Streamlined procurement documentation and internal workflows, enhancing
transparency, compliance, and approval efficiency within the ERP system.
• Cross-Functional Project Collaboration: Worked closely with engineering, planning, and construction teams to
synchronize procurement activities with project schedules, reducing risk of delays and material shortages.

Company industry:
Construction & Building

Education

Technical University of Berlin

January 2018

January 2018

Master's degree, Energy Engineering

Germany

1.8 German system

Ainshams University

January 2011

January 2011

Bachelor's degree, Electrical Engineering

Egypt

Skills

Electrical Testing
Expert
Electrical Testing
Expert
Electrical Maintenance
Expert
Electrical Maintenance
Expert
Electro
Expert
Electro
Expert
Electrical Engineering
Expert
Electrical Engineering
Expert
Electrical Controls
Expert
Electrical Controls
Expert
Sales
Expert
Sales
Expert
Excel
Intermediate
Excel
Intermediate
Primavera
Beginner
Primavera
Beginner
Communication Skills
Intermediate
Communication Skills
Intermediate
COORDINATING
Expert
COORDINATING
Expert
RESEARCH
Expert
RESEARCH
Expert
PRODUCT STRATEGIES
Expert
PRODUCT STRATEGIES
Expert
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
A B TESTING
Intermediate
A B TESTING
Intermediate
PRICING STRATEGIES
Intermediate
PRICING STRATEGIES
Intermediate
PRODUCT STRATEGY
Intermediate
PRODUCT STRATEGY
Intermediate
PRODUCT ROADMAPS
Intermediate
PRODUCT ROADMAPS
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
STAKEHOLDER MANAGEMENT
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
JIRA
Intermediate
JIRA
Intermediate
PRODUCT QUALITY (QA/QC)
Expert
PRODUCT QUALITY (QA/QC)
Expert
SURVEYS
Expert
SURVEYS
Expert
TRANSPARENCY (PROJECTION)
Expert
TRANSPARENCY (PROJECTION)
Expert
COLLABORATION
Expert
COLLABORATION
Expert
REVENUE GROWTH
Expert
REVENUE GROWTH
Expert
PURCHASING
Expert
PURCHASING
Expert
SUPPLY CHAIN
Expert
SUPPLY CHAIN
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
CREATIVE PROBLEM-SOLVING
Intermediate
CREATIVE PROBLEM-SOLVING
Intermediate
CUSTOMER SATISFACTION
Intermediate
CUSTOMER SATISFACTION
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
Athena AWS
Intermediate
Athena AWS
Intermediate
Power BI
Intermediate
Power BI
Intermediate
Postgre
Intermediate
Postgre
Intermediate
Jira
Expert
Jira
Expert
Electrical Controls
Expert
Electrical Controls
Expert
Electrical Engineering
Expert
Electrical Engineering
Expert
Electro
Expert
Electro
Expert
Electrical Maintenance
Expert
Electrical Maintenance
Expert
Electrical Testing
Expert
Electrical Testing
Expert

Languages

English

Expert

Training and Certifications

Training
Project Management Professional
Logic
Dec 2013

Hobbies and interests

Football - Handball -reading