Sherif Elghrbawy

• Product Roadmap Strategy & Execution: Defined and executed yearly and quarterly product roadmaps for pricing
solutions, achieving a 95%+ completion rate. Ensured strategic alignment between product vision, business KPIs, and
user needs.
• Product Requirement Gathering & Discovery: Led cross-functional discovery efforts to gather and prioritize product
requirements from stakeholders, aligning feature development with e-commerce goals and improving product
adoption and user engagement by 15%.
• Data-Driven Pricing Strategy: Owned and executed the product strategy for dynamic pricing by developing scalable
pricing models based on market research, price elasticity, and competitor analysis—leading to significant
improvements in revenue optimization and pricing accuracy.
• Product Experimentation & A/B Testing: Designed and led structured A/B testing programs to validate pricing
hypotheses, achieving a 10% uplift in conversion rates and driving €10M/year in additional revenue per visitor.
• Cross-Functional Product Leadership: Partnered with sales, marketing, engineering, and data teams within an agile
cross-functional environment to drive execution of pricing product initiatives tied to a €900M+ revenue stream,
ensuring alignment across all stakeholders.
• End-to-End Product Development: Took full ownership from ideation to launch of 3 high-impact pricing products,
contributing to €200M+ in additional revenue and significantly enhancing e-commerce performance and scalability.

• Product Strategy & Roadmapping: Designed and executed quarterly product roadmaps with strategic to
platform enhancing pricing capabilities and user experience.
• Pricing Optimization & ML Integration: the development
• Operational Excellence in E-commerce Platform: Defined product strategies that improved compliance, platform
stability, and merchant experience across key e-commerce marketplace categories.
• Market Research & Feature Prioritization: Conducted competitive benchmarking and market analysis to guide
product positioning, roadmap decisions, and feature prioritization.
• Cross-Functional Collaboration: Worked closely with sales, category managers, and tech teams to launch marketplace
features with measurable business impact.
• Agile Execution: Maintained a streamlined agile product backlog, prioritizing features based on customer insights,
business impact, and data-driven evaluation. Product roadmap pricing stakeholder management,
conversion market research, A/B insights.

• Product Requirement Elicitation: Gathered and translated customer insights into technical product specifications,
aligning deliverables with business objectives and automotive compliance standards.
• Cross-Functional Automotive Collaboration: Led cross-departmental teams (engineering, quality, procurement) to
streamline supplier onboarding and improve product quality across automotive testing systems.
• Agile Product Backlog Management: Owned the product backlog and sprint planning using Agile methodologies,
ensuring high-priority features were delivered efficiently and in line with roadmap goals.
• Cost Optimization & Value Engineering:
negotiations
• Regulatory Compliance in Automotive: Managed full product lifecycle while ensuring alignment with automotive
industry regulations, safety standards, and homologation requirements.

• Strategic Sourcing & Cost Optimization: Achieved over 30% cost savings through effective supplier negotiations,
strategic sourcing, and contract optimization for technical materials.
• Technical Product Alignment: Collaborated with engineering teams to ensure all procured components met project
specific technical specifications, design intent, and construction requirements.
• Tender Analysis & Procurement Evaluation: Led technical and commercial evaluation of tenders for electrical and
construction packages, ensuring alignment with project KPIs and procurement standards.
• Supplier Relationship Management: Onboarded and managed key vendors, improving delivery timelines, product
quality, and compliance with regulatory and contractual obligations.
• Procurement Process Improvement: Streamlined procurement documentation and internal workflows, enhancing
transparency, compliance, and approval efficiency within the ERP system.
• Cross-Functional Project Collaboration: Worked closely with engineering, planning, and construction teams to
synchronize procurement activities with project schedules, reducing risk of delays and material shortages.