شريف فؤاد الشاذلي

Vice President في Sharm Dreams Group

• مصر
• أشغل هذه الوظيفة منذ مارس 2018

Business Development / Hospitality & Travel
http://www.sharmdreamsgroup.com/
* The overall objective is to increase revenues in all Sharm Dreams Group -
hospitality & travel sector, especially those self-managed properties and
expand the brand to travel partners, as well as the local community.
* Oversee the overall marketing and business development of Sharm Dreams
group; Hotels, Destination Management Company & entertainment Parks.
* Increase the appeal and reputation of Sharm Dreams Group portfolio in all
segments of the market, locally and internationally.
* Continually innovate, assert presence in new geographic areas and
strengthen presence in destinations with high potential.
* Customize attractive loyalty programs for all properties.
* Hotels: Mission & duties:
* Overseeing the overall marketing and business development of Sharm Dreams
group; Hotels & entertainment Park.
* Lead efforts to increase sales, revenue, reservations, and group and event
marketing through the development of new and the expansion of existing
businesses.
* Evaluate accurately hotels market mix and revenue forecasts, helping each
property to balance the right business mix, avoid lower-rated business when it
is not needed, which trades down revenues.
* Create new niche target markets & focus on marketing mixes that appeal to
each particular segment. Methodically solicit potential clients for future
business on an on-going basis.
* Review and analyze, in a proactive manner, rate and inventory management
and strategy effectiveness, focusing on growing rates and increasing occupancy
on shoulder nights through length of stay management and inventory control.
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* Provide guidance for local marketing initiatives, communicate Revenue
Management Standards and best practices, emphasizing insights that enable to
leverage hotels position and drive RevPAR in positive market conditions. In
softer demand scenarios, provide insight on which segment is under
performing so that the property’s sales and marketing teams can take corrective
action.
* Develop short, medium and long-term strategies for hotels, the DMC and
Entertainment Park and provide consultative support to other commercial
support functions.
* Make recommendations to take full advantage of revenue opportunities.
* Prepare, analyze and write reports to outline business progress and
opportunities.
* Diagnose accounts and validate conclusions for negotiated business and on-line
sales strategies.
* Evaluate market demand by utilizing available reports both internal and
external, including market share, market conditions, competitive pricing.
* Collect & translate the many streams of data coming in from sales teams,
customer service staff, marketers and social media monitoring into useful
business information to clear visibility of every opportunity or lead, showing
path from enquiries to sales.
* Monitor & analyze periodic updates on transient booking patterns.
* Maintain effective working relationships with all key business
suppliers/partners.
* Coach and develop the hotel-based Business Development Team, through
objectives setting, personal development and succession plans.
* Conduct regular calls and meetings with Clients/Business partners to support
and scan regularly, industry trends and competition.
* Participate in client meetings as the Hotel subject matter expert, organize
demos of hotel products, both online and mobile
* Proactively attend major local & International Travel trade shows, Special
Interest & Luxury Travel Trade shows and networking events.
* Recruiting, manage, train and develop the group Business Development team.
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* DMC + ( Online travel Portal): Mission & duties:
* Set up programs & marketing plans for Domestic, Inbound and Outbound
tourism.
* Target new business partnership with international Travel Agencies & Tour
Operators.
* Develop business through relationship building with targeted accounts
worldwide.
* Develop and implement a targeted sales strategy for these markets to grow
existing business and increase market penetration.
* Identify new business development opportunities within Egypt’s destinations
(Branches).
* Build Marketing campaigns to drive bookings and revenue through new
Accounts/Markets.
* Monitor the market/competition, analyzing industry trends, company results
and economic climate.
* Set goals for strategic business development with International Tour Operators
and Wholesalers as well as specialized agencies that develop group tour &
F.I.T. business.
* Monitor sales activities during, and following sales trips.
* Identify and target competitive prospects and plan strategy to increase market
share
* Evaluate, prioritize, and discern strategic paths toward the launch of new
markets.
* Integrate and supervise an online booking portal B2C, allowing visitors the
option of bookings the group products online through a web page, providing
customers with a complete easy and safe way to both book and pay for services
& accommodation online.
* Extend the portal to serve as B2B network, extending business relationship
with partners, to reach new markets, new customers, offering high-quality
transfer services, car rentals and excursions. With a possibility to link
International portals through XML integration with different hotel systems (3rd
party systems). Combining different sources into a unique travel experience to
guarantee a wider range of services locally & internationally.
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● Cataract hotels,

Management consultant

• مصر
• يوليو 2014 إلى مايو 2017

Interacts with guests and other customers on a frequent basis to obtain feedback about their
experiences on property; utilizes guest/customer feedback to recognize outstanding employee
service performance and improve service delivery; emphasizes and holds leadership team
accountable for addressing service failures or potential service failures,
and for developing innovative ways to exceed guest expectations; establishes
presence in the market by actively promoting an exemplary property/brand image, involving
oneself in the local community, and by developing strategic alliances with local officials, businesses
and customers; anticipates needs of large groups or high profile guests in order to deliver flawless
service; ensures that products, services, and events attain the appropriate publicity.
COMPANY/BRAND POLICY, PROCEDURES, AND STANDARDS COMPLIANCE
Ensures property compliance with legal, safety, operations, labor, and Cataract brand product
and service standards; conducts both routine and short-notice quality assurance audits with
specific departments; holds employees accountable for performing audits on a regular basis;
conducts detailed walk-throughs to ensure building, public areas, kitchen, and grounds
are well-maintained, safe, and meet or exceed guest expectations;
ensures employees are appropriately trained and performing to standard.

TOUR في FLASH

• مصر
• فبراير 2004 إلى يونيو 2014

TOUR في FLASH

• مصر
• يناير 2009 إلى ديسمبر 2010

Director of international business development
 Directing and overseeing all business development activities to drive the Business
Development team to successfully achieve all business objectives. Promoting product sales
and lead generation through the team and especially with Tour operators, with specific
focus developing the existing relationships and acquire new relevant partners across the
world. Reporting to the company chairman.
 Creating and executing against an agreed Sales and Marketing plan for each partner
 Achieving partner sales revenue and new lead generation performance goals
 Building and developing strong internal cross-functional relationships
 Establishing and maintaining productive relationships with key partners
 Coordinating effective marketing programs within each partner
 Efficiently coordinating the creation and dissemination of forecasting and reporting data to
the leadership and executive team
 Employing an entrepreneurial approach to looking at new revenue streams within existing
partner base
 Assisting account managers with product positioning and pricing/quoting issues.
 Assessing needs of partner sales team and coordinate product and sales training as
needed.
 Maintaining knowledge in product, marketplace and current business issues and
disseminates appropriate knowledge to selling partners
 Providing feedback from selling partners to internal cross-functional teams with regard to
product selling issues.
 Participating in sales calls and international fairs.
 Operating under minimal supervision
 Establishing effective cross-departmental relationship to drive initiatives to improve the
deployment of quality and efficiency
 Pro-actively manages escalated issues
 Participating in strategic initiatives by providing substantive/ tactical input or by leading
initiatives as appropriate
12

TOUR في FLASH

• مصر
• فبراير 2004 إلى ديسمبر 2008

Director في TRAVEL SPECIALISTS TEAM

• مصر
• يناير 1997 إلى يناير 2003

In charge of building and managing the relationship and contracts between the company and
it’s suppliers and vendors. Responsible for being the focal point for the treatment of all
contractual issues and also involved in organising and controlling working relationships with
these business partners.
 Working hard to reach resolutions and agreements with customers and suppliers.
 Negotiating and managing external and internal procurement and contracting arrangements.
 Identify procurement opportunities and ensuring these opportunities are evaluated and
progressed.
 Clarifying goals with all interested parties.
 Evaluating the needs of customers and clients.
 Facilitating the re-negotiation of existing contracts.
 Managing invoices from generation to payment.
 Contributing to the business development of the company.
 Ensuring that personnel have access to all Company Policy & Procedure Documentation.
 Making sure that all procurement and contracting activities are carried out in accordance with
legislation & company policy.
 Monitoring the performance of staff and holding appraisals.
 Supporting senior managers in the development of risk and policy documentation.
 Safeguarding the company’s interests.
 Conducting investigations into any technical changes or contractual disputes.
 Define, maintain and improve the bid process of the Company.
 Managing contract staff.
 Monitoring contract budgets & forecasts.
 Providing expert advice to colleagues on any issues that may arise.
 Promoting equality of opportunity and diversity for all employees.
 Leading complex contractual negotiations.
 Making amendments to contractual documents.
 Overseeing and signing off the departmental invoices.

Director في EMECO TRAVEL

• مصر
• يناير 1990 إلى يناير 1997

Challenged to develop and manage accounts in France, Managed pricing, quotation, contracts,
arrangements and operations.
 Accomplishments include:
Boosted volume from 3 accounts to 45 accounts in first year.
Significantly increased sales from $ 0.8 million to $ 3.6 million through strategic new
business acquisitions.
 Orchestrated the company's biggest movement ever into Egypt; 4000 persons/11 planes one
shot, one of the very special operations that one can dream of.
 Running the overall operations of the company.
 Representing the company in international Tourism fairs & exhibitions
13

Tourism Manager

• يناير 1994 إلى يناير 1997

http://www.emeco.com/index
 Developed tourism strategies and enabled promotion of local tourism.
 Managed tourism budget and ensured its effective use.
 Coordinated with various departments and developed effective tourism products.
 Analyzed market and prepared services and products to attract more tourists to assigned area.
 Determined tourism activities and ensured its effectiveness in both private and public sector.
 Designed various events and promotions to attract more tourists.
 Accountable to develop and manage markets with over 30 accounts in Germany & USA.
 Fully responsible for customer service, knowledge of products, credit and collections.
 Generated a 40% growth in business through development of new accounts while retaining
former customers.
 Maintaining a healthy and manageable profit-level.
 Identifying the different target markets and designing the specific packages.
 Elaborating the draft contracts for accommodation and events; Organizing client-companies
events; Hotel bookings, work with certain booking systems; Reorganized the activity of the age
ncy and offered solutions for improving

Assistant

• يناير 1990 إلى يناير 1994

Responsible for the travel operations of 2 UN conferences; AFRICA TLECOM’94 and the ICPD
(International Conference on Population & Development) operations of over 20’000 persons.
 Identified emerging trends in the Travel Agency community in order to develop and execute
plans to adopt to new technology to respond to client needs.
 Educated and engaged hotels on new marketing initiatives as well as other marketing
activities that could aid the property in higher profitability through travel agent channels.
 Organising weekly team meetings with staff, directors and senior managers.
 Involved in the day to day management of clients.
 Participation in team building and sales training events.
 Performance monitoring of account executives and account teams.
 Address client concerns and ensure the resolution of issues in a timely manner.
 Maintaining contact with clients - giving them regular updates.
 In charge of budgets and administration.
 Oversee existing campaigns to grow key accounts.
 Delivering ongoing market analysis and assessment of competitors.
 Retain accounts through the development of strong relationships with key
decision makers.

Branch Manager في EXPRESS AIR & TRAVEL

• مصر - القاهرة
• يناير 1988 إلى يناير 1990

Challenged to launch & develop Hurghada office from zero point.
 Boosted volume of sales from $ 0.00 to an average of $ 55’000 monthly.
 Prepared itinerary proposals, quotes, and reservations with minimum supervision.
 Communicated with customers to ensure consistency between products offered in relation to
client expectations.
 Processed reservations and monitored confirmations for all group files.
 Ensured all reservation files were completed accurately and according to the proposed
itinerary, correcting any discrepancies.
 Generated customer invoice/confirmations for reservations and monitored deposit and final
payments for reservations.
 Prepared tour documents and customer itineraries that met client or customer needs and
ensured that they were clear, concise, and accurate.