شريف عيسى

Main Responsibilities:
•Heading 8 departments which are Indirect & Direct Sales Strategy & Planning, devices, sales academy, Development & sales performance, Digital sales channels as well as Sales support for Direct & Indirect sales channels.
•Heading Sales transformation of both direct & indirect sales channels which include achieving Franchise & own shops capillarity (number of new shops ) target, re-evaluation of existing shops performance, regional transformation / operation for indirect sales
distributors as well as re-structure commission for franchise & indirect sales
•Highly participate in achieving Orange Jordan Sales targets (mobile market share, Consumer
Sales Revenues, Devices target, quality KPI’s (DVOC & NPS & Mystery shopper), Sales Opex
& HC targets
•Ensure full utilization of sales academy department to provide on job training, coaching and new comers training on products, systems & processes

•Increase digital sales channels’ sales by improving customer experience, payment & delivery options and by availing competitive offers for digital channels customers
•Represent sales in company level major streams & projects ( FTTH stream, “Win Mobile Market Share” & “Back to growth in BB” streams )

Responsible for Mobinil Indirect Sales Channels which represent more than 90 % of Mobinil total Sales.

Main Responsibilities:
• Develop the indirect sales channels (distributors / wholesalers / Pos’s) throughout Egypt.
• Achieve Mobinil Distribution Sales targets (acquisition, product mix, margins and churn).
• Implement and support new Marketing offers in sales channels.
• Manage distributors, dealers and Sales representatives over the country wide geography.
• Follow the development and track progress of Sales against Mobinil targets.
• Recommend and undertake new cross-functional projects involving Marketing, Customer Care, Logistics, Finance to support organization strategies.
• Minimize conflicts within indirect channels and between indirect and direct channels
• Managing and optimizing the expenditure of Co-finance budget (100 M. L.E yearly) to execute Marketing & advertising activities with distributors and dealers.
• Managing & developing more than 150 employees within the distribution department.
• Responsible of achieving Sales figures with 9 billion EGP yearly

Responsible for developing business with distributors & retailers as well as direct the company to different sales opportunities (non conventional channels). Also, responsible for developing business in Nedjma own shops (27Shops).

Main Responsibilities:

• Exploiting sales opportunities in traditional & non traditional sales channels.
• Manage relation with SIM / Scratch Cards suppliers (e.g. Gemalto, Oberthure).
• Develop with the coordination of SIM Cards suppliers SIM applets.
• Manage all Sales projects with different partners, then transfer them to the operational team upon materialization.
• Responsible for all sales aspects for Wataniya own shops (27 Shops)
• Coordinate with external & internal parties to establish the right image (decorations / POS’s) for Wataniya own shops
• Develop bundles (SIM & Handset) with handsets manufacturers to develop SIM Cards Sales.
* Sales Reporting & Sales Budget

Main Responsibilities:
· Selecting Main Distributors that would be responsible for achieving LG Mobile Phones’ Sales and distribution targets.
· Setting Business as well as the Marketing Plan.
· Recruit and train new staff for the Mobile Phones department
· Continuous follow up for distributors.
· Select Advertising Agency as well as provide required Advertising briefs.
· Put pricing structure to distribution channels and follow up implementation.
· Monitor competitors’ activities.

Responsible for Marketing Research, Geo-Marketing, Marketing Intelligence & Handsets for Djezzy GSM operator, which is owned and operated by Orascom Telecom. Algeria.
Main Responsibilities:

· Monitoring & collecting all data regarding competitors’ prices, Marketing activities, …etc.
· Evaluating & Identifying Market size, Market segments, Target customers & Market expectations.
· Handling market studies and Market Research to ensure that Djezzy GSM’s marketing programs, products and prices are matching with customers’ expectations.
· Aiding with GIS solutions and applications in defining opportunities and problems.
· Identification and evaluation of the demographic characteristics as well as “ Hot Spots ” of cities and areas for best network deployment.
· Plan Handsets’ offers and bundles with lines.
· Negotiate prices of Handsets with suppliers and manufacturers.

· Continuous follow-up on Major Distributors (MDs) regarding sales development, Budget, pricing policy, marketing communication and competition.

· Continuous coordination between the MDs and the Head office in orders handling, Technical issues, settlement of invoices and so fourth.

· Reporting to the head office in Sweden.

Promoted as a Country Manager, I was responsible for the following:

· The over all performance of the mobile division department regarding sales, marketing Communication, Budget issues, Customer Services, Product Marketing, products launches & Staff Training.
· Reporting to the regional office in Sweden and the Area office in Dubai.

Main Responsibilities:
· Supervising a big team of Product Managers.
· Handling all marketing activities of various gee and oil brands generating a yearly sales of 400 millions Egyptian pounds (i.e. EL Nakhletein, Sabha, Oline).
· Handling market studies and research to ensure that our marketing programs, products
and prices are competitive.

Main Responsibilities:

· Aiding in launching & the positioning for Domino’s Pizza in Egypt.
· Supervising all marketing activities and programs for Domino’s pizza
· Creating & implementing marketing objectives and strategies.

· Asst. Marketing Manager for Fast Food Chains (i.e.: KFC - Pizza Hut -Wimpy-
Basking Robbins - Chicken Tikka - Samadi) in Egypt for one and half year.
· Sales Manager for California Garden Food product in Saudi Arabia for one year.
· Marketing Supervisor for Cadbury Chocolates in Saudi Arabia for one year.

· Asst. Marketing Manager for Fast Food Chains (i.e.: KFC - Pizza Hut -Wimpy-
Basking Robbins - Chicken Tikka - Samadi) in Egypt for one and half year.
· Sales Manager for California Garden Food product in Saudi Arabia for one year.
· Marketing Supervisor for Cadbury Chocolates in Saudi Arabia for one year.