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Sherif Mustafa, General Manager, MENA

Sherif Mustafa

General Manager, MENA ·IPEC (Industrial Process Engineering Company)

United Arab Emirates

Doctorate, Management

Work experience

Total years of experience: 32 years, 5 months

General Manager, MENA

July 2020 - Present

IPEC (Industrial Process Engineering Company)

Abu Dhabi, United Arab Emirates

July 2020 - Present

• MENA Regional Profit & Loss responsibility
• Setting regional KPI’s with sustainable business results
• Led cross-functional teams including commercial, engineering, finance, and administration
• Developed and implemented business continuity and risk management strategies
• Expanded company footprint into two new regional markets
• Successful project management
• Received the Top Achiever Award for two consecutive years
Company industry:
Oil & Gas
Job role:
Oil and Gas

Regional Business Development Manager

September 2013 - July 2020

Praxair (Linde Gas)

Dubai, United Arab Emirates

September 2013 - July 2020

• Developed regional Oil & Gas Business (both upstream and downstream)
• Overseeing and managing all organizational change programs and initiatives, including restructures and joint ventures
• Managing proposals, sales team, bidding process, agreements and contracts
• Doubled sales volume in the last 3 years
• Participating in investment decisions, financial modeling (Project CapEx & OpEx)
Company industry:
Oil & Gas
Job role:
Oil and Gas

Regional Manager, Middle East & Africa

December 2010 - September 2013

ALCAN International Network

Dubai, United Arab Emirates

December 2010 - September 2013

( GM function ) Multinational Company, MEA Regional Offices located in Dubai & Cairo (Sales and Technical Services Offices). Products & Services (Process Packages) to Refining & Gas Processing customers

 Managing regional team located in two regional offices in Dubai & Cairo.
 Revenue achievement of 105% of the annual target in the last year
 Penetrated Petrochemical Market in Saudi Arabia, Qatar, Egypt and Pakistan
 Managing Sales, Technical Services, Profit and Loss
Company industry:
Heavy Industry & Metallurgy
Job role:
Management

Regional Business Development Manager, Middle East

January 2009 - December 2010

Gremanischer Lloyd (DNV-GL Group)

Cairo, Egypt

January 2009 - December 2010

Headquarters in Germany, MEA Regional Office is located in Cairo, Multinational Company in the field of engineering, consulting and technical assurance to Oil & Gas customers.

 Responsible for Developing Business in MEA Region mainly oil and gas
 Achievement of Euro 88 Million (> $ 120 million), 10% higher than Annual target
 New Business Appraisal in Algeria and Iraq, closed first 2 deals in Algeria
 Developing and supporting people in 12 countries
Company industry:
Oil & Gas
Job role:
Management

Regional Sales Manager, Middle East

January 2007 - January 2009

SPT Group

Dubai, United Arab Emirates

January 2007 - January 2009

Scand-Power Petroleum Technology, (Owned by Schlumberger), Headquarters in Norway, Multinational Company in the field of flow assurance services /production management systems to oil & gas customers.

 Established Business Plan for MENA (Middle East & North Africa) region
 Increased revenue by more than 30% in the last year
 Developed Business in (Saudi Arabia, Emirates, Qatar, Oman, India)
 Opened New Markets (Kuwait, Egypt, Sudan)
 Agreements with two new agents (Cairo & Kuwait)
Company industry:
Oil & Gas
Job role:
Sales

Area Manager, North Africa (based in Cairo)

March 2002 - January 2007

Aspentech

United States

March 2002 - January 2007

Multinational Company in the field of Industrial solutions & services. www.aspentech.com.

 Required to expand North African markets, given full accountability for planning and executing regional marketing strategy, identifying and capturing key accounts, negotiating agreements, managing service projects with multinational teams, supervising agents & partners
 Defined target market and developed comprehensive market positioning, resulted in the strongest customer intimacy among competitors
 Increased market share by more than 10% and revenue by 400% in 5 years
Company industry:
Oil & Gas
Job role:
Sales

Sales Account Manager, Libya

March 2001 - March 2002

Aspentech

United States

March 2001 - March 2002

 Established a competitive market position in Libya
 Achieved 125% of the annual sales target, the highest among my colleagues
 Promoted to the post mentioned above after only one year due to my outstanding performance
Company industry:
Other Business Support Services
Job role:
Sales

Senior Applications Engineer

April 2000 - March 2001

Aspentech

United States

April 2000 - March 2001

 Support the territory managers in the ME on the tasks mentioned above.
 Experience in the markets of Saudi Arabia, Yemen, Libya, Tunisia, Algeria, Turkey, Nigeria & Pakistan.
 Worked close to the customers, understood their needs for better value proposition
Company industry:
Other Business Support Services
Job role:
Sales

Sales & Marketing Engineer

April 1999 - April 2000

MGDK

Egypt

April 1999 - April 2000

Multinational Company, now called Air Liquide

 Performed marketing research, advertisement, wrote two newsletter articles
 Conducted feasibility studies, and pricing studies
 Designed marketing materials, flysheets and company logo
 Was in charge of the industrial sector, one out of three sectors
 Increased the market share in my sector from 0 to (one out of the two major market players) in less than a year
Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

Process Engineer

December 1995 - April 1999

ENPPI (Oil & Gas EPC)

Egypt

December 1995 - April 1999

 Participated in design of petroleum processes
 Involved in Techno-Economical evaluation of bids and tenders
 Participated in project planning & scheduling
 Communicated with clients and suppliers
Company industry:
Oil & Gas
Job role:
Engineering

Applications Engineer

September 1993 - July 1995

Riyadh Est

Saudi Arabia

September 1993 - July 1995

 Executed Projects, water proofing systems for basements tanks & roofs.
 Experienced with both acrylic based and cement based water proofing materials.
Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Education

Swiss Management Cent. University

November 2015

November 2015

Doctorate, Management

Switzerland

GPA (point): 3.8 out of 4

GPA (point): 3.8 out of 4

Change Management
View attachment

ESLSCA, Business School

March 2003

March 2003

Master's degree, Marketing

France

GPA (point): 3.64 out of 4

GPA (point): 3.64 out of 4

MBA, Master of International Business Administration, (Cairo Branch), Thesis: Assessment of Business Opportunities.
View attachment

Salford University

December 1995

December 1995

Master's degree, Engineering

United Kingdom

Economic Optimization of Industrial Operations.
View attachment

Fuculty of Engineering, Cairo University

July 1993

July 1993

Bachelor's degree, Chemical Engineering

Egypt

www.cu.edu.eg

Skills

Business Development
Expert
Business Development
Expert
Sales Growth
Expert
Sales Growth
Expert
Regional Managers
Expert
Regional Managers
Expert
Engineering
Expert
Engineering
Expert
Arabic
Expert
Arabic
Expert
MS Office
Expert
MS Office
Expert
Internet Explorer
Expert
Internet Explorer
Expert
MS Project
Intermediate
MS Project
Intermediate
Saleslogix
Expert
Saleslogix
Expert
Presentation
Expert
Presentation
Expert
Negotiation
Expert
Negotiation
Expert
Arabic
Expert
Arabic
Expert
Business Development
Expert
Business Development
Expert
Sales Growth
Expert
Sales Growth
Expert
Regional Managers
Expert
Regional Managers
Expert
Engineering
Expert
Engineering
Expert

Languages

Arabic
Native Speaker
English
Expert
French
Beginner
Turkish
Beginner

Memberships

American Chamber of Commerce

Subscription

July 2003

Sho'aa

Kholasat Management Subscription

January 2004