Sherif Yousry, National Sales Manager - B2B & FS

Sherif Yousry

National Sales Manager - B2B & FS

Savola Foods

Location
Egypt - Cairo
Education
Bachelor's degree,
Experience
17 years, 4 Months

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Work Experience

Total years of experience :17 years, 4 Months

National Sales Manager - B2B & FS at Savola Foods
  • Egypt - Cairo
  • My current job since February 2013

• Implement Industrial (B2B) channel strategy by developing long term relationship based on win - win approach and LTA concept to ensure business objectives are met and to position Savola Foods as partner and not as supplier.
• Secure long term volume & margin by negotiating and developing tailor made agreements with industrial customer and Key retailers to deliver volume and profitability agreed targets.
• Secure customer service parameters by submitting Industrial and Modern trade volume forecast as per demand forecast cycle and process to contribute to supply chain efficiency.
• Manage accounts receivable by implementing the company credit policy to ensure level of credit exposure in line with company budget.
• Exceeds customer expectations by implementing customer service policy and procedures, to secure long term relation and differentiate USCE from competition.
• Prepare and update pricing model for pricing committee by conducting periodic reviews to international market prices in liaison with RSPD, finance and decision support systems in order to support customer pricing decisions.
• Recommend new packaging solutions by continuous alignment with Savola R&D packaging, technical support team and customer technical team to reduce cost, improve productivity and increase profitability for both customer and USCE.
• Monitor & control industrial channel performance, by implementing reporting tools, to ensure delivery of agreed channel objectives.
• Participates in the company’s recruitment, training and succession planning programs, by developing the job profiles, training needs and career paths for my team to ensure competent team within my area of supervision.
• Plan, monitor, corrects and appraise the performance of the sales team, by implementing the company performance management system (COMPASS) to ensure all team members are effective in their job roles.

B2B Manager (Sugar & Oil) at Savola Foods
  • Egypt - Cairo
  • December 2006 to January 2013

• Implement Industrial (B2B) channel strategy by developing long term relationship based on win - win approach and LTA concept to ensure business objectives are met and to position Savola Foods as partner and not as supplier.
• Secure long term volume & margin by negotiating and developing tailor made agreements with industrial customer and Key retailers to deliver volume and profitability agreed targets.
• Secure customer service parameters by submitting Industrial and Modern trade volume forecast as per demand forecast cycle and process to contribute to supply chain efficiency.
• Manage accounts receivable by implementing the company credit policy to ensure level of credit exposure in line with company budget.
• Exceeds customer expectations by implementing customer service policy and procedures, to secure long term relation and differentiate USCE from competition.
• Prepare and update pricing model for pricing committee by conducting periodic reviews to international market prices in liaison with RSPD, finance and decision support systems in order to support customer pricing decisions.
• Recommend new packaging solutions by continuous alignment with Savola R&D packaging, technical support team and customer technical team to reduce cost, improve productivity and increase profitability for both customer and USCE.
• Monitor & control industrial channel performance, by implementing reporting tools, to ensure delivery of agreed channel objectives.
• Participates in the company’s recruitment, training and succession planning programs, by developing the job profiles, training needs and career paths for my team to ensure competent team within my area of supervision.
• Plan, monitor, corrects and appraise the performance of the sales team, by implementing the company performance management system (COMPASS) to ensure all team members are effective in their job roles.

Education

Bachelor's degree,
  • at Modern Academy
  • June 2005

V.Good

Specialties & Skills