شريف فهيم

Product Manager في Kia Motors

• مصر - القاهرة
• أشغل هذه الوظيفة منذ أغسطس 2008

 Develop pricing strategy to help the brand maximize profits and market share while ensuring that the brand’s customers are satisfied.
 Plan, forecast and order the needed models from KIA MOTORS CORPORATION.
 Market research & developing the core positioning and messaging for the product.
 Set the various pricing policies and its corresponding positioning strategies for each segment.
 Managing the entire product line life cycle from strategic planning to tactical activities
 Establish clear market driven price positioning taking into consideration premium to competitors.
 Handle KIA MOTORS correspondences and answer their information requests
 Conducting Marketing & Sales Planning
 Participate in Studying Launching New Products
 Conducting Order Strategy
 Conducting positioning and pricing strategy programs
 Monitor and report competitor’s activities.
 Prepare monthly marketing activities report.
 Collect market information (Price, Specs, and Promotion etc).
 Participate in Campaigns for new models release.
 Preparation of marketing activities to KIA MOTORS.
 Participate with the marketing team in the planning and organization of the launch events & campaign for Kia’s new model.
 Participate in Events and Motor Shows.
 Experience of managing day to day relationship with suppliers.
 Providing necessary training for sales staff.
 Participate and work closely with local automotive associations such as Automotive Marketing Information Council (AMIC).
 Market & Sales analysis (prices, news, new products, launching, promotions, events, campaigns).
 Follow-up the sources of marketing information (newspapers, magazines, AMIC reports, internet…etc).
 Analyse the sales reports and rundown received from sales department in order to compare between our position and competitors.
 Prepare Weekly Reports to Marketing Manager.