شريف ناصف

Business leaders in maximizing team performance and operational efficiency. While my
methods are applicable to any business, I possess deep expertise in Real Estate, specializing
in building modular ecosystems to enhance sales, leasing, and back-office functions..

• Directed Senior Managers of application specialists in the selection, deployment, and management of enterprise solutions, across diverse business units handling vertical systems including Yardi, Salesforce CRM, Aconex, Urbanize STRATA & CAFM, and other special ad-hock projects.
• Worked alongside department heads to determine organizational requirements and propose relevant tech enhancements.
• Developed IT strategies aligned with organizational goals, driving digital transformation and system integrations.
• Directed the full application lifecycle, including requirements analysis, vendor evaluation, implementation, training, and ongoing support.
• Led a team of professionals, providing training, development, and performance management to enhance productivity.
• Monitored contract performance, ensuring all service level agreements and key performance indicators were met or exceeded.
• Met a delivery rate of 86% across diverse business units IT demands, totaling 312.
• Conducted performance evaluations, providing feedback and setting objectives for team members.
• Assessed effectiveness of strategies for improved outcomes.

• Leadership Management: Led a cross-functional team of 25 staff, including 5 Senior
Managers, each overseeing a critical business area (Project & Developments, Assets,
Communities, Facilities Management, and Malls Management). This robust structure
enabled the team to successfully deliver the following outcomes.
◦ Delivered over 2 enterprise IT Projects and 268 IT Demands within a year,
showcasing exceptional project management skills and a commitment to
operational excellence.
◦ Achieved an 86% on-time delivery rate for 312 IT Demands, reflecting strong
organizational and leadership capabilities.
◦ Successfully integrated property registration processes with Dubai Land
Department, resulting in a 90% reduction in manual effort and enhancing
operational efficiency.
◦ Enhanced operational efficiency by 35% through the management of ERP and
CRM enhancements, demonstrating a focus on continuous improvement.
◦ Negotiated vendor partnerships that resulted in a 20% reduction in software
costs, showcasing financial acumen and strategic negotiation skills.
• Achieved a 30% increase in sales productivity through successful implementation of
Salesforce CRM
• Achieved a 85% automation rate for sales and post-sales processes, significantly
enhancing operational efficiency and service delivery.

• Enhanced ROI on technology investments by aligning departmental objectives with corporate strategy.
• Directed the development and rollout of new technology solutions.
• Optimized IT workflows enhancing system performance.
• Formulated strategies that matched product roadmaps to meet business objectives.
• Secured high-quality services through strategic vendor relationships.
• Led the implementation of Salesforce CRM and Broker Onboarding Registration Management, migrated data from legacy systems and Excel, and integrated with Oracle Sourcing and Accounts Payables to streamline invoicing and billing
• Directed the integration of Dubai Water & Electricity Authority with Yardi System, enabling automated invoice generation for commercial mall tenants
• Managed the seamless integration of the Dubai Land Department with Salesforce CRM, achieving full automation of property registrations and automatic title deed issuance upon sales completion
• Conducted performance evaluations, identifying areas for improvement and implementing bespoke training programs.
• Executed a 2-phase Property Handover from contractors to sales management and then to owners, securing audit approval from the UAE Financial Audit Authority (FAA)
• Achieved a 90% automation rate for 117 sales and post-sales processes, significantly streamlining IT operations and supporting business objectives

• Led cross-functional teams to launch new products and services on schedule.
• Guided team members on best practices, fostering timely achievement of objectives while upholding company values
• Formulated strategies that boosted operational efficiency through product incorporation.
• Oversaw budgetary processes to maximize resource utilization.
• Improved customer satisfaction scores significantly through effective problem-solving and proactive service
• Optimized technology integration processes, cutting implementation periods.
• Spearheaded Salesforce CRM and Broker Onboarding implementations, resulting in a 35% increase in sales productivity and 20% reduction in customer support resolution times.
• Managed data migration from legacy systems, ensuring seamless integration with Salesforce and Oracle.
• Built a high-performing team environment, enhancing productivity.

Key Deliverables:
• Maximized impact of IT resources by synchronizing them with core objectives.
• Explored and leveraged emerging technologies to maintain a competitive edge.
• Enabled data-driven strategic decisions in technology investments.
• Achieved budget goals without compromising system functionality.

• Handled all IT operations for the following companies under the Groups umbrella during my tenure.
• Improved network efficiency by implementing new server configurations and optimizing system operations
• Enhanced IT infrastructure security with regular vulnerability assessments and proactive patch management
• Managed vendor relationships for hardware, software, and services procurement
• Contributed to the successful completion of numerous high-profile projects by providing expert guidance on technology strategy, infrastructure design, and implementation best practices