شيرين Abouelela

• Leading and managing all aspects of recruitment, training, and operations for 8 stores of Mauzan Group
• Effectively supervising a diverse team consisting of Area Managers, 8 Store Managers, and 65 staff members
• Taking an active role in training and developing the team, employing effective strategies for employee growth and advancement
• Spearheading the achievement of KPIs, with a strong emphasis on optimizing Units per transaction, Average transaction value, Conversion, and sales per square feet
• Collaborating closely with the Merchandising team to maintain optimal inventory levels across all stores, actively monitoring stock aging, slow-moving items, and shrinkage
• Enforcing brand SOPs and loss prevention audit guidelines in all stores, fostering a culture of compliance among all employees
• Conducting annual performance evaluations, fostering open lines of communication through effective coaching and motivation strategies
• Collaborating with the Brand General Manager and training department to identify and address store training and development needs
• Facilitating weekly meetings with GM and Senior Management to review business plans, accomplishments, and areas for improvement
• Established and maintained strong relationships with key clients, resulting in repeat business and long-term partnerships
• Streamlined sales processes and introduced innovative CRM tools, leading to increase in team efficiency
• Conducted regular sales training and performance evaluations, resulting in improvement in team productivity

• Actively involved in setting up a Beauty Brand for Apparel across different countries (KSA, Qatar, and Oman)





• Received Dubai Service Excellence (DSES) - Best Performance Outlet Award for Bawadi for the year 2018
Key Result Areas:
• Managed training and operations for Alain, Abu Dhabi, Dubai, KSA, and Qatar
• Led a team of 10 Store Managers and 30 Makeup Artists in U.A.E., 5 stores with 20 associates in KSA, 3 stores with 12 Makeup Artists in Qatar
• Ensured delivery on all core KPIs, including Sales, Average Ticket Value, Conversion, Average Selling Price, Staff productivity, and customer Loyalty index
• Led, motivated, and managed a team of 40 people, fostering a strong team spirit and a productive workplace culture
• Executed new launches and promotions across all stores in alignment with brand guidelines
• Implemented inventory management practices and strict adherence to FIFO across all stores