شروق حسني

• Drive B2B business development for a leading digital marketing agency, acquiring corporate clients across diverse
industries in the Saudi market.
• Develop and execute strategic outreach plans to engage decision-makers and C-level executives, presenting tailored
digital marketing solutions including SEO, paid media, content marketing, and social media management.
• Manage the full sales cycle from prospecting and needs analysis to proposal, negotiation, and contract closure for B2B
accounts.
• Build and nurture long-term client relationships, ensuring high retention rates and identifying upsell opportunities
across service packages.
• Collaborate with the internal marketing and creative teams to align client requirements with deliverable solutions and
ensure client satisfaction.

• Identified and targeted emerging startups and SMEs across the UAE market for onboarding onto the Santra digital
platform.
• Conducted outreach campaigns, discovery calls, and product demos to educate potential clients on Santra app
features and value proposition.
• Managed the end-to-end client onboarding process — from initial contact to contract signing and platform activation.
• Analyzed business needs of early-stage companies and matched them with the most suitable Santra subscription
plans and features.
• Maintained a structured CRM pipeline tracking lead status, follow-ups, conversion rates, and monthly onboarding
targets.

• Drive B2B business development by acquiring new corporate clients and investors seeking to establish legal entities in
the Kingdom of Saudi Arabia.
• Provide expert consultancy on Saudi company formation regulations, Vision 2030 investment opportunities, and
market entry strategies for foreign investors.
• Manage end-to-end sales cycle from lead generation and prospecting to deal closure and post-sales account
management.
• Build and maintain relationships with high-net-worth investors and institutional clients from diverse nationalities
(GCC, MENA, Europe, and Asia).
• Coordinate with legal and government relations teams to ensure smooth company registration and compliance with
MISA (Ministry of Investment of Saudi Arabia) requirements.

• Managed and expanded a network of 100+ healthcare providers, negotiating service agreements and SLAs with
clinics, hospitals, and diagnostic centers.
• Served as primary liaison between medical institutions, insurance companies, and corporate clients — improving
referral conversion rates by 15%.
• Oversaw network performance KPIs and resolved escalated operational issues to ensure service delivery excellence.
• Developed and maintained CRM database tracking provider profiles, contract renewals, and compliance
documentation.

• Executed field sales and marketing campaigns to drive mobile application adoption among B2C and B2B customer
segments.
• Managed in-person customer onboarding, subscription management, and loyalty card distribution across multiple
geographic zones.
• Contributed to measurable increase in app downloads and monthly active users through targeted direct outreach and
promotional activations.

• Led a team of 5+ sales agents to consistently exceed monthly quotas — achieving top-performer ranking for 3
consecutive quarters.
• Managed a portfolio of key accounts, driving retention and upsell revenue through consultative selling techniques.
• Identified new business opportunities through market research, cold outreach, and referral network development.
• Delivered compelling product presentations and negotiated complex contracts with enterprise-level clients.