Client Relationship Manager
Germinait Solutions Pvt. Ltd.
مجموع سنوات الخبرة :12 years, 0 أشهر
• Create framework to efficiently monitor and track performance of client owned social media properties
• Leverage measurement tools to provide progress reports and mine insights, while continuously finding ways to improve on those metrics through testing and new initiatives
• Monitor and track performance of overall project & lead a team of executives
• Provide analysis & insights to clients based on multiple factors (like social performance, digital trends etc.)
• Project consulting and troubleshooting, ensuring on time delivery of projects, timely communication to clients, and quality of project deliverables
• Conceptualizing and managing social media & digital marketing projects to gain brand awareness
• Managing & enhancing online presence by creating a strong pipeline of in-house and contributed content, including features, blog posts, news, articles, etc.
• Managing key external and internal partnerships for SEO, public relations and website development
• Coordinating the content of brochures, blogposts, newsletter and press releases
• Strategizing and implementing PPC ads across Google, LinkedIn and promote & boost posts on Facebook
• Monitor key performance metrics, understand analytics based insights & optimize marketing spends according to customer response and marketing plan
• Managing and providing training to the team and delegating daily work
• Uploading website content using content management systems, creating landing pages and launching emailer campaigns through Hubspot & Mail Chimp
• Delegating creative content creation for campaigns. This would involve clear communication of ideas and guidance to the creative person, to achieve the desired creative quality for campaigns
• Monitoring competitors and industry leaders to identify new trends & opportunities
• Coordinating promotional events, hackathons and other In-house events with various teams to ensure the events and activities are executed smoothly
- Meeting and liaising with clients to discuss and identify their advertising requirements.
- Check the status of each client's project in the creative department and verify that the project would be complete on time.
- Contact each client at least once a day to discuss their current and upcoming projects.
- Initiate new projects for the client.
- Review and present concepts/layouts/copy to the client for approval.
- Communicate the client's feedback to the creative department and discuss the next steps in the campaign.
- Coordinating the development of communication materials such as catalogs, website, and
brochures.
- Managing content for Twitter and YouTube channel for the company.
- Delivering internal and external presentations regarding new product introductions, business
objective and communication strategy.
- Maintaining client relationship and necessary documentation needed.
- To provide support to other departments of the organization and manage projects of the company.
- Also handled Branding & Product Management for the sister concern of the company called
BRDC (Bharat Road Development Combines Pvt. Ltd.).
Worked as a Market Researcher for their Loyalty Program called Petro Bonus Card to understand the needs of the customers & determinants which influence customer satisfaction and to analyze the data & formulate recommendations based on it.
• Scored Distinction in Both Years of Master of Management Studies (MBA). • Head of the Marketing Event – Paisa Vasool for Chakravyuh, 2011 (College Annual Cultural Fest).
Received a Gold Medal for Academic Excellence Subject Topper of Consumer Behaviour and Media Planning Internships : Electronic Youth Media Pvt. Ltd Duration: 2 Months Role: Management Trainee Description: Worked in the Client Servicing department and handled V –KOOL as a brand. Times Exhibition Duration: One Week Role: Event Trainee Description: Worked for Sales and Promotion activities for Times Women Exhibition.
