Corporate Marketing & Communication Director
TAQA Arabia
مجموع سنوات الخبرة :23 years, 0 أشهر
Corporate Marketing & Communication Director
.• Marketing Communication Planning & Execution
• leading integrated branding and marketing communications plans and tactics, including but not limited to brand & product positioning - creative, web, PR, tradeshows, events, internal communications, sales collateral,
• Marketing communication materials. Proofread, edit collateral for accuracy, consistency of brand execution and quality of copy.
• Communicates corporate guidelines to ensure communication programs are in line with Corporation marketing communication programs.
• Maintain and enforce consistency of Corporation’s intellectual property (trade dress, logos, registrations and marks, domain names).
• Prepare and Manage Marketing Communications Plan and Budget
• Media and materials to communicate marketing and sales message that will
• Improve communicating the value, and 'positioning' of products & services.
• Periodically reviews actual spending, compares it to the budget and to the business needs, and makes adjustments to the Marketing Communications plan as necessary.
• Manage all Media related Communication for the group
• Manage all crises communication
• Manage All Goverment Relation with the chairman of TAQA Arabia
• Plan and excute all CSR for the group
05/2008- 1/2014 TAQA Arabia
Corporate Marketing & Communication Manager
• Managed to establish and lunch TAQA Arabia new Brand in less than 4 months
• Registering in the WIPO all legal documents for TAQA Arabia Brand
• Developed a branding strategy for the company
• Developed new corporate identity manual for the group
• Switch 23 companies that were working in the field for 15 years with 23 different identities that have to be unified under 1 brand.
• All promotion campaigns and tools
• Developed a full communication strategy for the group with a crisis communication manual
• All Media related work
• Develop and implement a CSR plan
• Responsible for handling any conference, events & trade shows
08/2007- 05/2008 Deputy Sector Head (Services Related to Industry Sector)
• Position the sector strategy and KPIs hands to hands with the Sector Head in compliance to the management strategy.
• Develop the strategy of sectarian projects according to the sector needs.
• Monitor the sectarian projects in all milestones, with the involved identities.
• Help out the advisors in accomplishing their KPIs and targets.
07/2005 -08/2007 Business Development Expert (Engineering Sector)
• Develop sectored projects and sub sectored projects for the electronic and home appliances sub sectors.
• Designed, developed and delivered over 150 different assignments to over 90 clients through the highly effective staff in a wide range consultancy related activities such as Branding, export/marketing, HR/Training, organizational development, quality related, financial services, production optimization and diagnosis/business planning.
• Develop individual and group company projects.
• Handle enquiries of potential and existing clients.
• Coordinate activities of consultants.
• Determine and recommend changes to management and cross-functional team members, when appropriate, that can add maximum value to specific projects.
• Review project reports and formulate recommendations.
• For each innovation project, develop a comprehensive project plan that will ensure the success of the project.
• Monitor activities of consultants and service providers.
• Prepare Terms of Reference; develop requests for proposals and tender dossiers.
04/2003 - 07/2005 Marketing Advisor
• Develop and execute a marketing plan geared to sell BRC marketing services.
• Assess marketing needs of client, develop terms of reference and prepare proposals.
• Deliver hands-on marketing assistance to contracted clients.
• Acquire generic and specific training products related to marketing.
• Project management to any subcontracted activities.
• Monitor training impact and ensure customer satisfaction.
• Assist GM with formulating and implementing marketing plans for the BRC.
• Match making for business cooperation between local and European companies.
• Assist local companies in expanding their export activities.
09/02-04/03 Aegis Lending Corporation, New York, USA
Loan Processor
• Handling and calculating mortgage loans based on the New York rate sheets.
• Inputting the loans into software in order to verify information about these loans.
• Submitting the results to the Underwriting for approval.
• Finalize the loans after the approval of the Underwriting and closing the loans.
08/01-11/01 PT Corporation, Cairo, Egypt
Marketing Assistant
• Responsible for acquiring client/marketing information covering different vertical markets from different sectors and building a reliable database.
INTERNSHIPS
02/01-04/01 Oracle, Cairo, Egypt
• Assisting in coordinating Oracle seminars and events.
• Helping the marketing manager in preparing database.
07/00-09/00 IMI, Cairo, Egypt (One of the subsidiaries of Tarek Nour Group)
Marketing Researcher Internship
• Assisting in all phases of conducting marketing research studies, including planning and implementation.
07/98-11/98 A.R. Publication, Cairo, Egypt
Account Executive Internship
• Assisting in handling accounts and follow-up on the designs and copywriting.