Category Manager
Al Kharji LLC
Total years of experience :18 years, 7 Months
• Establish sales objective by forecasting & developing annual sales quotas for regions and projecting expected sales volume & value for existing & new products
• Implementing marketing strategies, analyze trends & results and recommend improvement plans
• Prepare the sales forecast along with Sales manager and Trade marketing manager
• Plan Product Promotions in line with Key account’s event calendar and within the allocated budget.
• Analyzing the Return of Investment for the promotional events
• To lead the sales team to achieve the target by analyzing distribution gaps and identifying slow moving Sku’s and proposing tailor made solutions to the customers
• Managing and executing tender enquires for non food category ( Vileda Professional).
• Generating revenue from commodity by developing new channels in wholesale and Bakeries
• Developing new clients & Generating revenues for Vileda Professioanl product with all the leading 7& 5 star hotels in UAE
• Analyzing the market and sourcing the product from Manufactures/Suppliers and Negotiating for better price and service level
• Identify and develop new Importers/distributors for Company through Indenting/International Trade in GCC & Africa region
• Responsible for generating profitable sales growth, commensurate with market potential, primarily by increasing the total number of clients
• Sales & revenue responsibility .
• Build up of an international strategy, piloting budgets and annual targets of sales
• Anchor all ATL/BTL activities and guide the Distributor teams where needed.
• Develop and manage sales & marketing budgets, and oversee the development and management of internal operating budgets
• Designing the incentive and promotion schemes to motivate the sales team and distributors
• Monitoring all activities regarding Sales & stocks, Expenses, Budgets on daily, weekly and monthly basis.
• Sales & revenue responsibility through Trading/Indenting
• Managed the sales of 8 million $ per annum
• Import, Promote and Distribute FMCG products & Commodity in BENIN Market (Channel Sales & Distribution).
• Leading and coaching a Sales team & merchandiser of 5 people for the territory
• Identify and develop new Importers for Company through Indenting/International Trade in West Africa region ( GUINEE, CAMEROON, TOGO, NIGER)
• Implementing Marketing Strategy to Increase the market share of the product.
• Anchor all ATL/BTL activities and guide the respective teams where needed.
• Develop and manage sales & marketing budgets, and oversee the development and management of internal operating budgets
• Designing the incentive and promotion schemes to motivate the sales team and distributors
• Monitoring all activities regarding Sales & stocks, Expenses, Budgets on daily, weekly and monthly basis.
• Managing team of promoters & directly responsible for promotional activities & merchandising for all brands in the territory
• Managed a range of medium to large retail clients in my region, up-selling and cross-selling as appropriate.
• Business planning to ensure that the targets are achieved and the cost of achieving the same within the budget
• Meeting Yearly / Monthly sales target through coordinating with the distributors & direct sales
• Business development by identifying the new segment to maximize the sales.
• Keep track on inventory level for smooth sale operation.
• Analyze and evaluate the effectiveness of sales, methods, costs, and results
• Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets
• Control and monitor the expenses involved to ensure effective budgeting and cost control.
• Handled a Territory of 12 crores p.a
• Monitoring the sales activities in the territory & ensuring whether the stores are getting proper sale services & scheme.
• Managing team of promoters & directly responsible for promotional activities & merchandising for all brands in the territory.
• Responsible for retailing the product through strong promotion of the product
• Plans fund for diverse operation ensuring adherence to allotted budget
• Develop all necessary policies and procedures to ensure the effective promotion and marketing of the company’s products through appropriate media planning.
• Keep track on inventory level for smooth sale operation.
• Meeting with the store managers for orders and follow-ups.
• Advise the company on the development of new initiatives and the promotion
• Handled CSD (Canteen Store Department) of three states Madhya Pradesh, Maharashtra & Gujarat of annual sales of 10 crores. With a team of 2 merchandiser.
• Designing the schemes & implementing it to achieve the targets.
• Identify & review market trend & competitors activity for fine tune strategies accordingly & forecast stock requirement for the month.
• Preparing and managing marketing plans and budgets..
• Conduct promotional activity like display, demonstration and sampling
• Developed new sales strategies to target businesses with the right product at the right time
• Generating reports to monitor results, present findings and make suggestions to Senior Management
• Monitoring the sales activities in the territory & ensuring whether the stores are getting proper sale services & scheme
• Monitoring and analyzing market trends and studying competitors' products