MARKETING MANAGER
TALOCITY INSTASOLUTIONS PVT LTD
Total years of experience :3 years, 2 Months
Implemented digital marketing strategies for increasing
the traffic to the website & Facebook page
* SEO optimization for improving the website ranking
* Created monthly newsletter & conducted key surveys for
the target market
Conducted a primary research for Fintech industry by
interviewing CXO’s & managers of 10 companies
* Thoroughly analyzed Happay’s competitors
understanding unique features, deliverables & gaining
key insights into their product offerings using tools such
as Alexa, SEMrush & SimilarWeb
* Ran email marketing campaigns using the Netcore email
marketing tool, improved open rate by 15%
* Offline marketing campaign - designed & delivered
custom tailored letters to key personnel across multiple
industries
Involved in new product development process in
consultation with customers
* Set-up meetings with potential clients & gained clear
understanding of customers business and requirements
* Created awareness about the product, obtained orders
and established new accounts
Improved incident resolution rate by 10% by timely
monitoring & tracking incidents
* Organized weekly team meetings with the onshore team
& created process flow for shift rotations
* Prepared week audit reports to keep a check on
accountability
* Trained new employees on the project & volunteered for
the Green energy club
HAPPAY.IN (VA TECH VENTURES)
Live project at Hindustan Times: Evaluated key
parameters for targeting potential leads through email
marketing & improved CTR by 2% in Adwords
* Careers360.in: ‘Digital Marketing Live project’: Won 3rd
prize (out of 3133 teams), designed and executed a
Facebook marketing campaign
* Cultstone.com: Comprehensive analysis of the online
ethnic wear market in India. Competitive analysis, email
marketing campaign using MailChimp, blog and content
optimization, SEO optimization
* Google Online Marketing Challenge - 2016: Ran an
AdWords campaign for a start-up ‘Parikshit Design’,
created brand awareness, increased website traffic &
improved the ad placements
PGPM(Energy) in marketing
B.Tech in Information Technology