CRM MARKETING SPECIALIST
SEPHORA MIDDLE EAST
مجموع سنوات الخبرة :5 years, 8 أشهر
Part of Sephora Marketing team, responsible to support Brands in developing & implementing brand communication strategies
•Study Customer 360-degree purchase behavior to suggest & design highly impactful and efficient marketing campaigns for brands across various platforms- SMS, Email, Social
•Support brand communication along with central France team for customer based on valuable insights on consumer behavior, sales and conversion
•Plan annual budget for CRM communications along with Marketing Manager
•End to End ownership for local QlikView dashboards to track store performance across Global ME
•Full ownership of Sephora Call center operations to ensure enhanced customer experience
•Be a source of proposals and innovation to adjust the content, offers and communication around Sephora Loyalty Program for customers
•Work hand in hand with Communication & Events team to organize brand events for Loyal Customers
•Manage and improve lead generation campaigns, measuring results.
•Maintenance of marketing calendar and follow ups.
Working with LMG brands to understand their marketing strategies and process.
•Drive the top line, brand exposure and customer loyalty in UAE & KSA market.
•Creating campaigns and promotions using direct and indirect communication channels like SMS, EMAIL and SOCIAL.
•Use Business Analytics and Intelligence to identify marketing opportunities and drive marketing ROI.
•Direct a highly qualified team of analytical resources at multiple projects to help them innovate the process for targeting campaigns based on market observations, analytical insights and opportunities observed in different countries/concepts.
•Segmenting and targeting the right set of customer to increase brand loyalty.
•Recommend new retail initiatives based on customer insights from campaigns
Measure effectiveness of supply chain initiatives at UltraTech-Delivery ChallanAutomations (DCA) and Sales force automations (SFA).Recommend process improvements in the current business scenario based on intensive business survey.
GMR Group, Delhi Metro Parking Services,
Conducted market research at the
Provide first level support to the Field engineers for resolving Orange backbone network issues across the globe.
•Address and correct all network issues in an effective and timely manner by utilizing the appropriate resources.
•Effectively schedule, assign and prioritize tasks to ensure proper Global Network Control coverage.
•Interact and coordinate testing with vendors, Field Services and Carriers globally towards problem resolution.
•Interface with Carrier/vendor supervisors/managers as an escalation point of contact for effective incident resolution.
Marketing& BI
Job Responsibilities
•Understand the functional/departmental KPI’s and translate them into organization KPI’s using Business Intelligence implementations.
•Work collaboratively with interdepartmental colleagues to gather, understand & validatebusiness touch points for accurate business performance reports/forecasts to provide timely accurate and value added analysis
•Manage work streams and small projects autonomously in a cross-functional environment
•Act as a first point of call for colleagues with business intelligence / data queries, liaising various teams and departments daily
•Key role in vendor management, Governance & training of best practices across group user
Projects
•KPI dashboarding projects on QlikView BI platform for Swiss Singapore Trading, Acrylic Fiber, Idea Cellular & Pulp and Fiber business of Aditya Birla group.
•Dashboard Mobility at Idea Cellular.
•Salesforce CRM for Hindalco’smarketing team to enhance customer experience & relationship.
Accomplishments
•Project Manager for roll out of Business Intelligence dashboards for key strategic business project - Swiss Singapore Trading &Pulp&Fiber business.
•Led the shared Service for QlikView Dashboards of 6 Aditya Birla group businesses, managing a team of 4 with a consistent SLA of 97%.
•Appreciated with excellent performance star card for successfully conducting QlikView BI user training across 4 business verticals and receiving an overall score of 95%.
•Enabled Marketing & Sales team of VSF business to reduce their open inventory levels by 5% using daily reporting dashboards.
•Enabled Swiss Singapore Trading business to reduce their yearly customer outstanding levels by 10% using daily reporting dashboards.
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courses: Trained in Adobe Customer Relationship management tool 2018 •PRINCE2 practitioner certified in Project Management 2015 •Trained in QlikView BI 2014 •MS Project 2013 Certified 2014