Shivan Kalra

Assistant Vice President at Carlson Rezidor Hotel Group

• India - Delhi
• My current job since June 2013

- Drive Sales team in sync with territorial characteristics to Manage Corporate clients, Business Trade Partners, Destination Management companies, Associations, Ministries & Regional markets to achieve Budgeted Room revenue
- Manage Brand & Marketing Communications strategy of the organization with ATL & BTL activities. Drive, design to development of content for promotional materials used for Advertisements, Signage’s, Brochures and Literature for Sales team & Business partners
- Manage Media agencies for media releases. Expedite Marketing Tactical through Print Media, Electronic Media, Kiosks, joint promotions with business partners, Online marketing promotions at all Metropolitan cities
- Conceptualize & Implement Marketing Strategies, Branding Efforts by identifying new Marketing tools for Digital Marketing. Work with Global Ecommerce Travel companies to manage Content Marketing, Pricing & Promotions with Social site companies. i.e. Expedia, Booking.com, Agoda, Google, Face book, Trivago and Trip Advisor
- SEO (Search Engine Optimization), Website optimization is an integral part of Managing Brand Website and other Digital & Social media networks
- Brand custodian for Quality Control, Brand Promotions & Compliance in all Marketing Communications, in sync with the Brand standards for Sales, Marketing, Collateral, Kiosks & Electronic distribution channels
- Corporate Communications, Public Relations - Interface for Media relations to drive Advertisements, Signage’s, Client Communications, Business & Brand Equity
- Drive Product Pricing & Content Management on GDS, Online Mediums in-sync with the City demands