Shivani Verma

Led large-scale programmatic and performance marketing campaigns across banking, insurance, B2B, B2C,
real estate, matrimony, entertainment, and online gaming sectors.
Managed and optimized campaigns for100+ clients, scaling budgets from $600-$1Kto $24K-$120K.
Delivered 2, 500%-9000%YoY growth, achieving up to 3× ROI with 35-40% net profitability.
Executed AI-assisted targeting, A/B testing, creative experimentation, and real-time optimization.
Implemented tracking via Google Tag Manager, server-to-server integrations, HTML pixels, UTMs, and offline
attribution.
Drove quarter-on-quarter revenue growth through detailed performance reporting and post-campaign insights.
Collaborated with sales, publishers, delivery, and clientservicing teams to maximize campaign outcomes.
Key brands i have worked with are HDFC Life Insurance | HDFC Bank | HDFC ERGO | Star Health Insurance |
CaratLane (TATA Group) | Kalyan Matrimony | Fun88

Managed mobile app performance campaigns across CPI, CPA, CPR, CPD, and CPFT models.
Worked with Appsflyer, Adjust, Offerlook, and iCubesWire in-house panel fortracking and optimization.
Optimized end-to-end campaigns to improve conversions and achieve client KPIs.

Generated leads across UAE, KSA, UK, and USA markets using LinkedIn, Sales Navigator, and ZoomInfo.
Supported recruitment and project acquisition for data science, data engineering, and cloud-based
solutions.