Shoaib Ali

• Contributed to building an all-in-one restaurant platform priced 5-10x cheaper than competitors, supporting early-stage
growth toward 650+ targeted US locations.
• Scaled backend APIs to support 10x growth in system load by optimizing DB queries, implementing caching, and introducing
async processing, database replication, and reducing average API response times from 500ms to 150ms.
• Led development of a full accounting module (journal entries, bill payments, reconciliation, P&L) using NestJS and Plaid
integration, enabling restaurants to save $1K-$5K annually by eliminating third-party accounting tools
• Owned and implemented Plaid integration end-to-end (React Native + backend), enabling automated bank reconciliation and
significantly reducing manual financial operations for restaurant owners.
• Built core financial infrastructure, including a chart of accounts, sales tracking, and reconciliation systems, improving
financial accuracy and enabling real-time visibility into business performance
• Developed backend systems for an employee management mobile app (time-off, task management, reporting), reducing
manual administrative workload and improving operational efficiency across 30+ active restaurant locations

• Diagnosed and resolved backend botlenecks through query optimization, Redis caching, async processing, and DB
replication, bringing API response times from 500ms down to 150ms and supporting 10x growth in system load.
• Designed and built the full accounting module from scratch (journal entries, bill payments, P&L, reconciliation) using
NestJS and Plaid, saving each restaurant $1K to $5K per year by replacing third-party tools.
• Owned the Plaid banking integration end to end across React Native and backend, automating reconciliation for
restaurant owners and removing an estimated 5 to 8 hours of manual bookkeeping per week per location.
• Designed the core financial data layer including chart of accounts, real-time sales tracking, and reconciliation engine,
used daily by operators to monitor cash flow and close books faster.
• Led development of an employee management system covering time-off, task tracking, and shift reporting, shipped to
and actively used across 30+ restaurant locations.
Key Achievements:
• Reduced average API response time from 500ms to 150ms, a 70% improvement, supporting 10x system load growth.
• Saved each restaurant $1K to $5K per year by building an in-house accounting module eliminating third-party tools.
• Removed 5 to 8 hours of manual bookkeeping per week per location through automated Plaid bank reconciliation.
• Delivered employee management system now active across 30+ restaurant locations, reducing operational overhead.

• Developed a music platform using Next.js and Nest.js for artists and users to sell/buy custom songs easily.
• Integrated a Credit Score platform with Next.js and TypeScript, offering users real-time credit score updates.
• Created Social media app for fighters using React and Redux, featuring newsfeeds, posts, and challenges.
• Implemented Atomic design, SOLID, and DRY Principles for code maintainability, readability and reusability.
• Assisted in designing, developing, and testing 7+ projects using React, TypeScript, Redux, React Native, Next.js, and Material
UI.
Tools Used:
• React, React Native, Next js, Nest.js, type script, RTK-Query, MUI, Styled Components, Bootstrap 5, and Figma.

AI-powered ultrasound platform for early-stage pregnancy prediction using machine learning.
• Owned backend architecture decisions end to end, selecting and implementing a serverless stack on AWS (Lambda,
API Gateway, Cognito) that scaled on demand and cut infrastructure costs.
• Re-architected a legacy monolith into a cloud-native microservices system, reducing deployment complexity and
unblocking a team that had previously struggled with frequent release failures.
• Designed and implemented the full suite of RESTful authentication and data APIs including role-based access control
across 4+ user types.

• Contributed to development of an AI-powered ultrasound platform for early-stage pregnancy prediction, building backend
services with AWS (Lambda, API Gateway, Cognito) to support scalable and secure data processing
• Designed and implemented RESTful APIs and authentication systems, ensuring reliable communication and controlled
access across platform components
• Played a key role in modernizing a legacy system into a cloud-based architecture, improving system maintainability,
scalability, and readiness for future product growth. contract base
• Improved Performance: Enhanced LetsData.io site performance significantly by using Next.js and optimizing frontend code.
• User-Centric Design: Created an intuitive and responsive user interface to convey LetsDatas mission effectively.

• Improved Performance: Enhanced LetsData.io site performance significantly by using Next.js and optimizing frontend code.
• User-Centric Design: Created an intuitive and responsive user interface to convey LetsDatas mission effectively.

• Owned the full frontend rebuild in Next.js, improving Lighthouse performance scores by 40+ points and cuting initial
page load time by roughly 60%.
• Made all UI decisions on the public-facing product site, designing a responsive interface that more clearly
communicated the products value to a technical audience.
Key Achievements:
• Improved Lighthouse performance scores by 40+ points through Next.js rebuild and targeted frontend optimizations.
• Reduced initial page load time by 60%, improving user experience for a technical audience.

• Primary engineer on 4 of 7 production projects delivered by the team across music, fintech, and social verticals using
React, React Native, TypeScript, Redux, Next.js, and NestJS.
• Built and launched SongOven, a music commerce platform for artist storefronts and song transactions, and a credit
score platform with real-time bureau data using Next.js and TypeScript.
• Introduced Atomic Design, SOLID, and DRY principles across team codebases, reducing bug introduction rate and
cuting new engineer onboarding time by an estimated 30%.
Key Achievements:
• Reduced new engineer onboarding time by 30% by standardizing Atomic Design, SOLID, and DRY principles.
• Delivered 4 of 7 team projects as primary engineer, spanning music, fintech, and social platforms.

• Developed Pixel Perfect and highly performant Mobile Apps using constraint layout in React Native.
• Implemented design patterns and best practices to minimize APK size and speed up run time.
• Worked with a backend developer to integrate UI components with APIs and the database.
• Transformed Figma designs to frontend code with React.js and MUI.

• Built and shipped 2 production mobile apps in React Native, covering layout, performance optimization, and API
integration from design handoff through release.
• Reduced APK size by roughly 25% through constraint layout paterns and performance-conscious component design,
improving load time on lower-end Android devices. Reduced APK size by 25% through component design and constraint layout optimization.

• Managed 30+ client projects end to end across e-commerce, business, and landing page use cases, handling scoping,
development, and delivery with a strong repeat client rate.

▸ Managed 30+ client projects end to end across e-commerce, business, and landing page use cases, handling scoping,
development, and delivery with a strong repeat client rate.