PR
Mercury
Total years of experience :15 years, 10 Months
planning, developing and implementing PR strategies;
liaising with colleagues and key spokespeople;
liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
researching, writing and distributing press releases to targeted media;
collating and analysing media coverage;
writing and editing in-house magazines, case studies, speeches, articles and annual reports;
preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
devising and coordinating photo opportunities;
organizing events including press conferences, exhibitions, open days and press tours;
maintaining and updating information on the organisation's website;
sourcing and managing speaking and sponsorship opportunities;
commissioning market research;
fostering community relations through events such as open days and through involvement in community initiatives;
managing the PR aspect of a potential crisis situation.
• Researching the need for new products in the market
• Enhancing the existing products or developing new items
• Participating in and managing projects in the organization that bring a new product from a concept to its launch into the marketplace
• Providing technical support to employees working on the product in production and quality control
• Providing support to the design and operations team in the development of the new product.
• Communicating with target audiences and managing client relationships
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs
• Sourcing and securing sponsorship
• Monitoring competitor activity
• Manage the major accounts / corporate customers who have relationships with the company with regards to the training product.
• Understand the communication needs of enterprise business clients and design solutions to meet those complex business needs
• Conduct face-to-face consultative needs analysis interviews with prospective customers
• Prepare and present professional proposals and presentations that align with client business goals and objectives
• Self-generate leads through industry networking, vertical trade shows and working defined named account lists
• Maintain all sales databases necessary to report sales activity and customer information
• Work with the Account Management team to ensure timely handoff of most sold accounts for ongoing management and operations
• Work in conjunction with other business services support groups, including retailing department, branding department, research department & HR consultancy department
• Attend all sales meetings and training sessions as required by management
I was handed over more tasks, in addition to the below. The tasks were segregated across the following:
• Design and implement marketing plans to promote different trainings/certificates.
• Create a data base for individual students, corporate clients and others in order to access required training material.
• Organize promotional campaigns for all certified programs and conduct public orientation sessions.
• Management of company events for promotion of the available trainings/certificates.
• Responsible for the Cost/Benefit analysis for the events / programs.
• Assist in monitoring program/project revenues and expenses for cost effectiveness of the training projects.
• Handle the HR responsibilities in terms of recruitment of new hires in the training department.
Responsible for aiding in the promotion and enhancement of the training programs through applying the below:
• Assist in the development of any new marketing initiatives.
• Assist in the selection of training material, including handbooks, presentations, demonstration models and multi-media visual aids and reference work.
• Handle all the marketing activities of the company related to the trainings available.
• Issue a quarterly newsletter through e-marketing techniques.
• Draft proposals based on clients request.
• Provide orientation and training to new hires and interns.
• Handle both, written and verbal, customer complains or inquiries.