Shorouq Yousef, digital marketing manager

Shorouq Yousef

digital marketing manager

nabina building materials

Location
Qatar - Doha
Education
Bachelor's degree, Computer information systems
Experience
7 years, 1 Months

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Work Experience

Total years of experience :7 years, 1 Months

digital marketing manager at nabina building materials
  • Qatar - Doha
  • My current job since November 2023

• Strategy Development: Develop and execute innovative digital marketing strategies to promote Nabina Group's brands, products, and services across various digital channels.
• Campaign Management: Plan, execute, and optimize digital marketing campaigns across platforms such as search engines, social media, email, and display advertising to drive brand awareness, traffic, and conversions.
• Content Creation: Collaborate with content creators to develop engaging and relevant content for digital channels including website, blogs, social media, and email newsletters.
• SEO and SEM: Optimize website content and structure for search engines (SEO) to improve organic visibility and manage search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
• Social Media Management: Manage and grow Nabina Group's presence on social media platforms by creating and curating compelling content, engaging with followers, and leveraging paid advertising to reach target audiences.
• Analytics and Reporting: Monitor key performance indicators (KPIs) to track the effectiveness of digital marketing efforts and provide regular reports and insights to stakeholders. Utilize data-driven insights to optimize strategies and tactics for better results.
• Budget Management: Manage digital marketing budgets effectively, allocate resources efficiently, and ensure maximum return on investment (ROI) for digital marketing initiatives.
• Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in digital marketing to drive continuous improvement and innovation in Nabina Group's digital marketing efforts.

social media & web content manager at pavilion IT
  • Qatar - Doha
  • February 2019 to June 2023

• Develop and implement a strategic social media plan to increase brand awareness, drive traffic to our website, and generate leads.
• Create engaging and relevant content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Manage all social media accounts, including monitoring, responding to comments, and engaging with followers.
• Collaborate with internal teams to create content that aligns with our brand messaging and marketing objectives.
• Monitor social media trends and stay up-to-date with the latest industry developments to identify growth opportunities.
• Analyze social media metrics and provide regular reports to track performance and make data-driven decisions.
• Manage and update content on the company website to ensure accuracy, relevance, and consistency.
• Optimize website content for search engines (SEO) to improve visibility and rankings.
• Collaborate with graphic designers, writers, and other team members to produce high-quality multimedia content, including videos, graphics, and blog posts.

social media & outdoor marketing at Tadawi medical center
  • Qatar - Doha
  • February 2018 to December 2018

• Develop and execute comprehensive social media marketing strategies to increase brand awareness, drive patient engagement, and promote our services across various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Create compelling and relevant content for social media posts, including graphics, videos, and written copy, that resonate with our target audience and convey our key messages effectively.
• Manage and grow our social media presence by increasing followers, fostering community engagement, and responding to inquiries and comments in a timely and professional manner.
• Monitor social media performance metrics, such as reach, engagement, and conversion rates, and use data-driven insights to optimize content and campaigns for maximum impact.
• Plan and implement outdoor marketing campaigns, including billboard advertising, signage, and community events, to increase brand visibility and attract new patients to Tadawi Medical Center.
• Collaborate with internal teams, including marketing, communications, and clinical departments, to align marketing initiatives with organizational goals and ensure consistent brand messaging across all channels.
• Stay informed about industry trends, best practices, and emerging technologies in social media and outdoor marketing, and proactively identify opportunities for innovation and improvement.
• Prepare regular reports and presentations to communicate key performance metrics, campaign results, and recommendations to senior management and stakeholders

digital marketing assistant at elite Decor and Trading
  • Qatar - Doha
  • November 2016 to January 2018

• Assist in the development and execution of digital marketing campaigns across various channels, including social media, email marketing, and online advertising.
• Create engaging content for social media platforms, including Facebook, Instagram, Pinterest, and Houzz, to increase brand awareness and drive engagement.
• Monitor and analyze social media performance metrics, such as reach, engagement, and conversion rates, and provide insights and recommendations for optimization.
• Assist in the management of the company website, including content updates, SEO optimization, and performance tracking.
• Support the creation and distribution of email marketing campaigns, including drafting copy, designing templates, and segmenting email lists.
• Collaborate with internal teams to develop creative assets, such as graphics, photos, and videos, to support marketing initiatives.
• Stay up-to-date on digital marketing trends and best practices, and proactively identify opportunities for innovation and improvement.
• Assist in the coordination of marketing events, promotions, and partnerships, both online and offline.
• Provide administrative support to the marketing team, including organizing files, scheduling meetings, and managing calendars.

Education

Bachelor's degree, Computer information systems
  • at University of Jordan
  • September 2012

Good

Specialties & Skills

Content Creation
Web Content
Social Media Marketing
Microsoft office
Working on multitask
Planning
Presentation
Search console
Google AdWords
wordpress
social media platforms
Marketing
Digital Marketing
Social Media Marketing
AI tools
Public Relations

Languages

English
Expert
Arabic
Native Speaker

Hobbies

  • travel
  • reading