Shradha Chohan

Drive end-to-end e-commerce performance by aligning trading activities with commercial targets and brand strategy.
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Orchestrate product assortment, pricing architecture, and on-site merchandising to maximize conversion and revenue.
Monitor and optimize digital KPIs (traffic, CVR, AOV, ROI) through continuous performance analysis.
Partner with marketing and digital teams to plan and execute high-impact campaigns and product launches.
Lead content localization and homepage strategy, ensuring alignment with global brand guidelines.
Collaborate on demand planning and inventory optimization to maintain optimal stock levels.
Translate data insights into actionable strategies that enhance customer acquisition and retention.
Deliver performance reporting and business insights to support strategic decision-making.

Brands |
Spearheaded category growth strategies by optimizing product mix, visibility, and on-site navigation.
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Directed execution of multi-channel campaigns and product launches, ensuring brand consistency.
Leveraged data analytics to refine assortment planning and improve sell-through performance.
Governed inventory health, balancing stock availability with demand trends and turnover targets.
Elevated customer experience through personalized product recommendations and content optimization.
Managed order operations and post-purchase processes, improving fulfillment efficiency.
Produced insight-driven reports and dashboards to guide commercial decisions.
Strengthened CRM effectiveness by maintaining accurate customer data and segmentation strategies.

Executed on-site merchandising and trading strategies to drive engagement and sales performance.
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Designed and implemented promotional calendars and campaign activations.
Optimized category structures and navigation flows to enhance product discoverability.
Utilized customer and sales data to refine targeting and improve conversion rates.
Coordinated cross-functionally to ensure seamless campaign rollout and execution.
Enhanced digital storefront experience through visual and content merchandising improvements.

Managed commercial performance of a high-value category portfolio, driving revenue and margin growth.
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Defined buying strategies, assortment plans, and pricing frameworks based on market intelligence.
Implemented cross-sell and upsell strategies to increase basket size and AOV.
Oversaw inventory lifecycle management, ensuring optimal stock flow and availability.
Analyzed competitor trends and customer demand to inform trading decisions.
Built strong vendor relationships to support product availability and assortment expansion.

Executed daily merchandising operations, ensuring accurate and compelling product presentation.
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Improved site usability and navigation, increasing product visibility and engagement.
Managed pricing updates, stock movements, and promotional setups.
Monitored sales trends to adjust merchandising strategies proactively.
Supported cross-functional initiatives for campaign launches and seasonal activations.
Maintained high standards of content accuracy and brand consistency.

Directed end-to-end content operations for multiple e-commerce platforms and brands.
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Ensured timely and accurate content deployment, maintaining quality and consistency standards.
Led content planning and execution for product launches and campaigns.
Optimized workflows to improve efficiency, accuracy, and turnaround times.
Conducted audits and performance reviews to enhance content effectiveness.
Collaborated with internal stakeholders to align content with business objectives.