marketing executive
SharafDG
مجموع سنوات الخبرة :3 years, 9 أشهر
Above The Line Marketing
• Planning and executing communication campaign which includes print media, Radio, Exhibitions (Gitex) and sponsorships.
• Competition tracking in newspapers and radios.
• Creating (according to seasons) and follow-up of the media plan calendar.
• Develop and update In-store and Out-Door radio spots, which are played over 30 stores.
• Development and finalizing of artworks for weekly Newspaper Ads and monthly Catalogs / Flyers.
• Approving of all electronic offers by merchandising team before releasing them to the customers.
• Liaising with Creative, Production and Digital Agencies, Printers, Media and Publishers as required and Managing the Production of Marketing Materials
• Maintaining the freshness of newspaper ads and Catalogs
• Working according to the budget.
• Creating invoices for payments.
• Analyzing market share data of each electronic item and concluding offers for newspapers.
• Supervising annual events like Gitex and Dubai shopping festival.
establishedin 1980 has been undertaking turn key projects related to
structural custom fabrication, manufacturing of refractory anchors, sight doors, plate flanges and
counter weight systems, etc.
• Market and Competition Research: Monthly market analysis to identify industry trends,
norms, innovations as well as staying abreast of competition strategy.
• Co-ordination: The only point of contact for coordinating projects with clients. Organizing training
programs for higher management and skilled laborfor aluminum die-casting, etc.
• Digital Marketing: Promoting the company’s websites through social media management,
and e-commerce channels (India mart, Alibaba, Yellow pages, Indian exporters blog, etc). e-
mail marketing programs, SEO. etc.
• Business development (Domestic & International): Developing and maintaining relations
with clients based in India, Italy, Iraq, and Japan. Beingin constant touch with clients on mails
and video conference.
• Increase Sales Volumes: (Products) Traded machines, Insulation material, Industrial valves,
testing instruments, steel items, etc.
• Business Development: Acquired new clients like ITT - Italy, Thermal LLC - Dubai and AWR Group
- Iraq for the company.
Diwan’s Kitchen, Mumbai. (Nov 2012 - Apr ) 5 months
Diwan’s Kitchen was started in the year 2011, catering Indian and Chinese Cuisine for events and corporates.
• Handling part of SEO (Search Engine Optimization), SMO (Social Media Optimization), SEM (Search Engine Marketing).
• Google analytics.
• ATL and BTL Promotion (brochures, danglers, radio ads, leaflet, magazine etc.)
Havas Worldwide, formerly known as Euro RSCG, is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries throughout the world.
• Market Research: Conducted research for accounts like - ING VYSYA, Radio One, Qi Spine Clinic,
Sony Six, Chris Bosh, Wego.co.in, House of Hiranandani and Engine oil companies etc. (S.W.O.T.
analysis, Market consumer survey, Competitive analysis).
• Market Survey: Conducted a consumer survey on pet owners, vets, spa and pet shops for Frontline Plus.