Growth & Marketing Manager
Qrew Billiard & Pool Hall LLC
Total years of experience :6 years, 0 Months
1. Social Media Marketing: Demonstrated expertise in crafting and executing effective social media strategies and content creation to increase brand awareness and engagement.
Successfully managed multiple social media platforms like Instagram, TikTok, Threads and Snapchat, ensuring consistent brand messaging and audience targeting.
2. Offline Marketing: Implemented offline marketing campaigns, including events, print materials, and direct mail, resulting in increased brand visibility and customer acquisition.
3. Influencer Marketing (Paid and Barter): Developed and executed influencer marketing campaigns, both paid and through strategic barter collaborations, resulting in amplified brand reach and engagement.
4. B2B Marketing: Designed and implemented B2B marketing strategies to establish and strengthen partnerships, leading to increased lead generation and conversion rates through email and WhatsApp marketing.
5. Facebook Ads: Profound knowledge of Facebook Ads Manager, creating and optimizing campaigns to achieve specific business objectives and drive ROI.
6. Website Back End Management: Skilled in managing website back-end processes, ensuring smooth functionality, optimal user experience, and effective integration of marketing efforts.
7. Instagram Ads: Created and managed Instagram ad campaigns, leveraging the platform's visual appeal to effectively target and engage specific demographics.
8. Strategic Analysis and Results Assessment: Conducted thorough data analysis and interpreted metrics to evaluate the performance of marketing campaigns, providing actionable insights for future optimization.
9. Designing and Editing: Proficient in Canva for designing graphics, images, and visual content for marketing collateral, ensuring a consistent and appealing brand image across all platforms.
1. App user growth and retention of target audience through performance marketing (Facebook, Instagram, Youtube, Snapchat Ads)
2. Paid collaborations with influencers and celebrities over Instagram & Youtube with a budget of Rs.6 lakhs/year
3. Increase brand awareness using various social media platforms (Highest Following on Pinterest: 101k)
4. Monitor DAU, cost of direct-indirect marketing channels and trends for best results
5. Planned and organised affiliate marketing groups through Campus Ambassadors Program from 75+ schools and colleges
6. Facebook, Instagram, Youtube, Snapchat Ads to increase reach at efficient cost.
7. Achieved a DAU/MAU of 22% on daily basis and first week user retention of 42%. Achieved average verified user acquisition cost of just Rs.30/user.
Managed social media platforms like Instagram, Twitter, Youtube, LinkedIn & Snapchat of 8 brands from lifestyle, medicine, education and wellness sector.
Facebook, Youtube and Instagram ads as per client's budget.
Research on current social media trends and audience preferences and create content using Canva and Premiere Pro.
Bring engagement from target audience and increase reach.
Paid collaboration with celebrities, intellectuals and influencers.
Communicate with followers, respond to queries and monitor customer reviews.
Shoot and edit content for different brands' social media channels.
1.Collaborating with 600+ celebrities and popular influencer for product launch and promotion.
2.Launching and marketing Beromt website.
Planned and executed marketing plan for 12 new product launches.
3.Sending products, negotiating and procuring content for new launch.
Reached 10, 000 followers on Instagram in 70 days after account got hacked.
4.Managed positive customer/blogger reviews on marketplace, social media and website through collaboration and freebies.
5.Planned and launched an affiliated marketing program to increase sales traffic with popular influencers.
6.Photography and editing of social media, website and marketplace content.
1.Write clean, concise and SEO-driven content about health & wellness
2.Averaged 150 weekly submissions
3.Understood vendor requirements for existing and upcoming projects, drafted guidelines accordingly
4.Developed standards and templates for content creation according to internal practices and policies
5.Collaborated content for 69, 000 medicines for Lyflink website and app.
6.Wrote 500+ blogs to generate awareness about the platform
7.Deliver day-to-day volumes received from vendors, keep a close watch on quality and editorial standards
8.Collate and publish a weekly report of team’s performance