Shruti Kayathwal

Redesigned Delhi Royales client-facing website end-to-end — audited existing user flows, identified 3 critical drop-off points, and del ivered revised Ai and UI; client reported 15% reduction in support queries post-launch.
Designed 3 landing page variants for a Diwal i sweets campaign, applying festive visual hierarchy and urgency
driven CTAs; selected variant outperformed control in click-through.
Delivered responsive UI/UX across 4+ cl ient projects for Singapore and Malaysia markets, maintaining brand consistency across web and marketing touchpoints.

Talking TextBook
Designed UI layouts, i llustration systems, and style guides for an EdTech platform; contributed to motion
graphics and video content supporting 50k+ student users.

Redesigned core product screens for e-commerce serving 10-15 client accounts, improving visual hierarchy and reducing design-to-dev handoff time by ~15% through a reusable component library
Designed and executed email marketing flows in Klaviyo for multiple clients, improving open/click rates through better layout and CTA placement

Designed and iterated landing pages and conversion flows for Thrillophilias owned travel products,
contributing to a 10% lift in organic traffic and improved CTR across high-volume pages serving millions of
monthly visitors
Bui lt micro-interactions and motion graphics in Figma and Adobe After Effects for key user touchpoints,
increasing average session engagement by 12%
Established and maintained a visual design system covering typography, color, iconography, and component
patterns — used across product and marketing teams to ensure 100% brand consistency

TextBook
Designed UI layouts, illustration systems, and style guides for an EdTech platform; contributed to motion
graphics and video content supporting 50k+ student users.