Shubham Choubey

- Execute comprehensive SEM strategies across bidding, ad copy, and landing page optimization, while
managing paid social campaigns across LinkedIn, Facebook, Instagram, and Twitter.
- Utilize Generative AI for advanced data analysis to extract actionable growth insights, while employing
prompt engineering to scale SEO campaigns and dynamic copy creation.
- Achieved 127% Year-over-Year (YoY) website traffic growth, with new visitors contributing 49% of total
traffic.
- Drove a 120% YoY increase in LinkedIn key followers by overseeing social media handles and enhancing
engagement with highly focused content.
- Improve overall web traffic utilizing SEO, SEM, content marketing, affiliates, partnerships, and
performance marketing.
- Build and maintain strong relationships with Google and key media partners (Meta, LinkedIn) to facilitate
knowledge exchange and ensure participation in alpha and beta testing for new technologies.

- Launched and optimized organic and paid social campaigns to amplify brand voice, engage audiences,
and increase followership.
- Created a development roadmap by prioritizing enhancements aligned with other digital marketing
teams and benchmarking competitor services, such as chatbots and branch locators.
- Analyzed ongoing website performance and ensured quality and efficiency by conducting regular test
plans.
- Coordinated with multiple agencies to manage design, development, upkeep, and prompt resolution of
production issues.

- Managed high-value budgets and forecasting while developing measurable promotional programs
targeting IT vertical clients.
- Achieved a 40% Month-over-Month (MoM) increase in website traffic and a 125% MoM increase in social
media engagement and followership.
- Spearheaded Online Brand Reputation Management for the organization and its CEO.
- Conducted customerjourney mapping to evaluate and deliver optimized website experiences.
- Directed cross-platform social media strategies (LinkedIn, Facebook, Instagram, YouTube) to drive lead
generation and brand awareness.

- Led the Web Development team, successfully managing over 5 organizational websites, 4 apps, and 20+
microsites.
- Delivered 25% MoM website traffic growth and catalyzed exponential growth in social media followership,
reaching 100K.
- Devised growth-led strategies and managed external web development and digital marketing agencies.
- Tracked website analytics via Google Analytics and executed continuous SEO improvements.

- Formulated segmentation and personalization strategies for clients to create targeted customer
experiences.
- Conducted social media and sentiment analysis to mobilize followers and form positive brand
perceptions.
- Enabled clients to make informed decisions through extensive qualitative and quantitative research and
customerjourney mapping.

- Developed comprehensive marketing strategies aligned with company objectives and managed creative
agencies for product launches.
- Conceptualized and implemented multi-platform campaigns (Google AdWords, Analytics, Facebook,
LinkedIn, Twitter, Instagram).
- Launched an extensive social media lead-generation program featuring optimized listening capabilities
and automated escalations.

- Managed the end-to-end B2B sales process, including lead generation, presentations, proposals, and
contract negotiations.

- Led FedEx Express sales and marketing initiatives in new and unexplored regional markets while handling
major strategic clients.