Shujauddin Shahab

Sales and Distribution analysis and evaluation of Salesman - Sales Force Management. Calculated who was the better salesman by effective coverage, average lines sold, no. of outlets visited in a beat and average bill value. Visited different retail outlets and found out the different visibility problems of sunfeast biscuits then came up with various suggestions. Did a discussion with the distributor and found out the challenges faced by him and came up with possible solutions Brand Health analysis of Savlon - Market Research Understand the usage and buying behavior - People used hand wash twice or more in a day and 67% of people bought them from kirana stores. Leveraged quantitative research using primary data. Conducted brand health analysis and concluded that aided awareness was 81.5 % TOM was 18.5% Performed normalization analysis and found that hygiene, fragrance and VFM was the most important attribute for Savlon.