Shukri الرحمن

Developed and executed a high-impact go-to-market strategy and national marketing plan,
positioning FloorMax USA and the SAR Flooring brand as leaders in the solid surface flooring
industry.
Personally curated and selected film designs and solid surface flooring products aligned with
regional style preferences and consumer trends across key U.S. markets.
Directed end-to-end product development and supply chain strategy, ensuring efficient sourcing,
inventory management, and timely distribution nationwide.
Spearheaded the launch of 6 unique flooring collections, totaling over 60 SKUs, each tailored to
meet the demands of both retail and commercial sectors.
Designed and deployed a national in-store display program, resulting in product placement in
800+ retail store locations across the United States.
Oversaw brand growth from concept to profitability, achieving a highly desirable EBITDA,
enabling a successful exit through the strategic sale of FloorMax USA and the SAR Flooring brand

Led strategic growth initiatives, boosting revenue and expanding market presence.
Implemented cost-saving measures, enhancing operational efficiency and profitability.
Cultivated a collaborative leadership culture, fostering innovation and team success.
Founded and scaled FloorMaxUSA into a multi-division enterprise, serving national
commercial, retail, and corporate clients.
Launched and led three strategic divisions: Retail Sector, Commercial Projects, and
National Corporate Accounts, driving company-wide growth and diversification.
Directed nationwide operations for high-rise and large-scale commercial flooring
projects, ensuring timely delivery, quality control, and client satisfaction.
Spearheaded innovative flooring design, consulting, and sourcing strategies tailored to
meet complex client requirements across multiple industries.
Cultivated strong, long-term relationships with key clients, partners, and vendors to
enhance brand reputation and ensure recurring business.
Provided executive leadership, vision, and strategic direction resulting in year-over-year
revenue growth and expanded national market share.

Founded and scaled a national subcontracting flooring company from a single 3-man crew to 6
full 3-man crews, specializing in hardwood, LVT, commercial carpet, and polished concrete
installations.
Successfully completed over $8 million in labor contracts for commercial, retail, and
institutional clients across the United States.
Oversaw all aspects of operations, including labor management, project scheduling, safety
compliance, client relations, and quality assurance.
Built a reputation for precision and reliability in high-volume, deadline-sensitive commercial
flooring installations.
Developed efficient crew structures and workflow systems that optimized job site productivity
and minimized rework or downtime.
Established long-term relationships with GCs, developers, and flooring manufacturers, fueling steady contract growth and national expansion.