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Shuruq Abdallah, Regional E-commerce Content Specialist

Shuruq Abdallah

Regional E-commerce Content Specialist·Alshaya Group

Kuwait

Bachelor's degree, Interior Design

Work experience

Total years of experience: 9 years, 8 months

Regional E-commerce Content Specialist

August 2022 - Present

Alshaya Group

Al Asimah, Kuwait

August 2022 - Present

Manage e-commerce content operations for American Eagle and MUJI across GCC, Egypt, and Jordan
markets.
Support digital content updates for Foot Locker, Charlotte Tilbury, New Balance, and The Body Shop.
Manage product content, website visuals, and promotional pages across multiple e-commerce
platforms while ensuring content accuracy and brand consistency.
Coordinate seasonal product launches, including content updates, translations, and visual assets.
Create and update landing pages and campaign pages to support user experience and engagement.
Support website and mobile app launches for new and existing brands across regional markets.
Promote brands through digital content to improve visibility and customer engagement.
Improve product visibility and search performance through SEO optimization.
Work closely with merchandising, marketing, and technical teams to support smooth execution of
campaigns and launches.
Contribute to improving content workflows and supporting regional e-commerce expansion across
multiple brands.

Company industry:
Retail & Wholesale
Job role:
Beauty and Fashion

Guest Loyalty Lead

October 2016 - August 2022

Asnan Tower

As Salimiyah, Kuwait

October 2016 - August 2022

Provided professional customer support and appointment coordination within a fast-paced healthcare
environment.
Managed patient communication while maintaining confidentiality and service quality standards.
Coordinated with doctors and internal departments to ensure smooth operational flow and positive
customer experience.
Supported front-desk operations, scheduling, and administrative coordination.
Assisted in sales activities by explaining quotations and services to customers in a clear and professional
manner.

Company industry:
Medical Hospital
Job role:
Hospitality and Tourism

Education

European Global University

March 2020

March 2020

Bachelor's degree, Interior Design

Kuwait

Skills

CONTENT DEVELOPMENT
Intermediate
CONTENT DEVELOPMENT
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
DETAIL ORIENTED
Intermediate
DETAIL ORIENTED
Intermediate
DIGITAL CONTENT
Intermediate
DIGITAL CONTENT
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
WEB CONTENT MANAGEMENT
Intermediate
WEB CONTENT MANAGEMENT
Intermediate

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Design & Impact Certificate
B2C Customer Experience
Asnan Tower