Product Marketing Manager
Bayt.com
Total des années d'expérience :10 years, 10 Mois
Skills:
- Strategic Marketing Communications
- SEO Strategy
- Marketing Automation
- Google Analytics Certified
- Google Ads Certified
- Salesforce Pardot Certified Specialist
- WordPress CMS
- Adobe Photoshop
- Adobe Dreamweaver
- Email Marketing
- Social Media Marketing
Responsiblities:
● Planned and implemented the digital marketing strategy for Hiperdist in the region.
● Designed the website flow, created and optimized content as per keyword analysis using Google Keyword Planner
● Developed on and off-page SEO strategy, conducting technical audits for the site, resulting in a 70% rise in traffic in the first 3 months.
● Planned and executed the brand relaunch event for 200 people, resulting in 100K+ media
impressions in MEA PR.
● Delivered $654K from digital marketing activities within the first 12 months.
● Increased audience engagement by over 10% in 6 months via regular, targeted marketing campaigns.
● Set up, optimized and implemented best practices for Salesforce and Pardot tools for the
organization across the region.
● Created and managed Google AdWords campaigns for GITEX event, delivering 20 high-
quality leads from 5-day PPC advertisements.
● Conceptualized, researched and created educational videos on several topics, such as Salesforce Pardot, Digital Marketing for Resellers, Technology explainers, etc.
● Led a project team of 10 associates in the marketing department, mentoring and guiding them through market research and communication projects.
● Led a team of 4 executives in social media prospecting and research for lead generation, building
the email database for various business verticals.
● Drafted and reviewed content for blogs, presentations, newsletters, press releases, articles and videos
Responsibilities:
● Built in-depth internal communication strategy for the region, with extensive work on opportunities,
current channel optimization and implementation roadmap.
● Designed the regional customer experience strategy, and developed detailed implementation plans
including the scope of the project, stakeholder architecture, employee requirements and phase-wise
timelines.
● Decreased open lead rate by 10% by implementing a pilot for lead generation tracking in India.
● Conceived, developed, anddrove project approach, plan for sales lead generation and tracking processes
in the region, a key priority for the organization.
● Developed and shared effective, engaging content for external and internal stakeholders of the
organization.
● Organized and executed internal company events to improve communication between executives and
employees.
● Created design materials, including posters, presentations, etc. for use by internal stakeholders in
customer-facing projects.
● Increased customer engagement by 20% in 90 days by coordinating the company's digital properties
and social media channels, including LinkedIn, Facebook, and Twitter.
● Drove lead generation up by 70% in 9 months by conceiving, developing and optimizing blogs for SEO.
● Drafted and edited public-facing content including newsletters, press releases, andwhitepapers.
● Improved user time by 10% by analyzing site design and optimizing website via GoogleAnalytics.
● Coordinated and worked extensively with media partners, vendors, website developers and print companies.
● Established online relationships with customers and communities.
● Contributed to graphic design strategy and content writing for logos, print advertisements and
marketing collaterals.
● Teamed with the
Responsibilities:
Project - FFIC
● Doubled team execution abilities from 10 to 21 cases daily by implementing best practices.
● Reduced claim expenses by 50% for the client, by streamlining web services testing in the project,
Project - Universal Credit
● Reduced team rework by 33% weekly by heading troubleshooting and crisis management.
● Expanded team capability from 5 to 9 executions daily by establishing process standardization.
● Mentored and trained a team of 10 new associates.
GPA. * Studied in three different cities - Dubai, Sydney, Singapore. * Member of Public Relations Committee.
Le lien a été supprimé pour non-respect des conditions d'utilisation. Veuillez contacter l’équipe d'assistance pour plus d'informations.