Head of Student Recruitment and Registration; Marketing Manager
Doha Academy
مجموع سنوات الخبرة :7 years, 8 أشهر
• Supervised the registration department at all three campuses and ensuring their smooth daily operations especially in the turnaround time from an applicant to student
• Introduced systems to ensure that the physical registers match the actual students in the classroom
• Worked along with the internal auditor to ensure that the registration department meets the criteria to facilitate a healthy experience for potential candidates and families
• Created an admissions policy for all three campuses to ensure transparency and fairness in the selection of students
• Created a marketing plan for all three campuses to ensure better market presence and media coverage
• Assisted in the creation of branding guidelines for the group of schools
• Created a fee analysis to assist various stakeholders in understanding the market value of the school
• Worked along with the IT manager on the creation of the new website in terms of content, media, and market outreach
•Conducted school wide ESL testing to identify students who needed extra help in English
•Created an ESL curriculum for identified students
•Teaching Introduction to Economics, AP Microeconomics, IGCSE Business Studies, and Business Management to Grade 10 and Grade 11 students
•Managed the day to day operations of the Admissions function, the admissions process, and team ensuring high standards of delivery and professionalism while ensuring sensitivity to diverse cultures
•Met with prospective students and families who visited the campus to provide information of the school and its programs, and provide tours if necessary
•Managed a team of two staff members including the Assistant Dean, and the Registrar
•Liaised on a bi-weekly basis with the other ACS Deans of Admissions and the Head of Admissions and Marketing to discuss various admissions and marketing related issues
•Met with the Head of School on a weekly basis to provide an update on admissions processes and discuss any momentary concern
•Initiated appropriate and discreet enquiry with other educators and educational consultants as necessary
•Worked with the UK Marketing Department to undertake market research, competitor analysis, and develop a Marketing Plan to drive enrollment thorough Marketing activity
•Promoted ACS Doha in the local community and among the Gulf States, with families, local relocation agencies, companies, local businesses, Chamber of Commerce organizations, other schools, and influential decision-making bodies
•Provided regular, timely, and accurate enrollment in-year and budget forecasts and actuals, along with other statistical information as required normally on a weekly, monthly, and annual basis
•Was an active and contributing member of the school administrative team and represented Admissions at weekly school administrators meeting
•Achieved the highest enrolment percentage among all ACS schools by filling the school to capacity of 945 students
•Met with prospective students and families who visited the campus to provide information of the school and its programs, and provide tours if necessary
•Helped in the creation of the marketing plan for the school
•Ensured that sufficient information is provided on applications to facilitate discussions with Principals to determine acceptance
•Filled in for the Dean of Admissions when required
•Oversaw and managed daily activities including ensuring proper service delivery to 60 students,
•Followed individual leads by being point of contact through the whole enrollment process starting from initial inquiry
•Maintained a customer database of current, previous, and potential customers to ensure a steady flow of students
•Built relationships with organizations in neighbourhood for partnership or sponsorship
•Marketed the centre through various local media such as magazines, radio, and funding of various community initiatives to further reach out to and help the neighbourhood
•Recruited and trained new talent in the form of teachers and administration staff
•Forecasted quarterly budgets and identified innovative ways of generating new revenue streams
•Conducted regular conferences with parents of existing and prospective students to update parents on any new initiatives as well as identify new clients
•Led monthly staff meetings to ensure demands of both employee and employer are being met
•Tracked revenue oriented activities such as centre progress, expenses, and fee collections
•Conducted training of new and current staff through Sylvan University, and live observances
•Carried out bi-yearly performance appraisals of staff to ensure quality standards are being met
•Handled mail and emails on behalf of Managing Partner in terms of drafting, replying, and sorting
•Scheduled internal and external meetings on behalf of Managing Partner while managing the calendar simultaneously to ensure professionalism with clients and colleagues
•Created organization and filing systems within the firm for easier access to materials by all staff
•Arranged the official launch of the firm solely by undertaking site visits and presentations to Managing Partner for approval
•Handled the relocation of staff moving to Qatar from other locations in terms of accommodation, orientation to life in Qatar, and other logistics such as visa procedures
•Managed the expenses dealing with office management
•Supervised lower level administration staff
•Provided assistance in creation of reports, presentations, and print media through the usage of Microsoft Office
•Managed data regarding business development channels to finding new clients as well as maintaining current client records
•Arranged and attended business introduction meetings giving potential clients information on services offered
•Created orientation materials and conducted any orientation for new staff
•Tailored firm wide HR policies for the local office in Qatar to be in conjunction with the Qatar Labour Law
•Created an information package for new employees in order to streamline the transition process
•Researched employee satisfaction through interviews and discovered gaps which were outlined in report submitted to senior management
•Proposed solutions and implementation process to address for the gaps such as the introduction of employee motivation programs resulting in increased satisfaction
•Initiated recruitment process for new branch by assessing skills of current employees, while contacting employment agencies and researching databases for potential employees
•Conducted basic phone and in-person interviews for shortlisted candidates
•Collected data from interviews in order to help with the selection process and for the subsequent rounds
•Assisted CEO in drafting of confidential official correspondences to various clients
•Managed the CEO’s calendar regarding meetings and travelling, while coordinating the arrangements for the same
•Liaised with the stationery supplier to provide materials in a timely to ensure sufficient quantities for all staff
•Handled the orientation of new staff in terms of company policies, and familiarization to life in new country
•Coordinated CEO’s quarterly lunch for staff by getting involved in all aspects of event management
•Managed the photocopying and filing of all documents that were directed to the CEO’s office along with any expenses
•Created presentations using Microsoft PowerPoint for all meetings hosted by the CEO
•Conducted assessments new students for various subjects
•Managed records of 60 students through the PQR system, monitored and updated the system at every six hour intervals of program
•Tracked student progress in individual programs and held conferences with parents to discuss results
•Certified and trained to teach all in-house programs
•Assisted in training of new teachers by putting forward the training requirements and conducting trainings
•Managed and mentored two full time and eight part time teachers
•Handled the Centre Director’s agenda in terms of travels, meetings, and any other personal appointments
•Managed all expenses for the centre regarding budgeting, organizing, and filing of documents
•Prepared all materials and logistics for meetings and events organized on behalf of the Centre Director
•Involved actively in the Annual Day event by being responsible for invitations, vendor management, and venue
•Drafted quarterly reports and presentations on the Centre’s performance for the Board of Directors
•Handled budgets of QR 40 million and QR 10 million, which were used for all advertising and event campaigns, and bank signage respectively
•Involved in tracking of invoices to ensure that expenditures remain within budget, and correspond with the monthly records of the Finance Department
•Maintained physical records of invoices for future reference, requiring to follow up with different resources to obtain proof of expenses
•Orchestrated the sponsorship process for the annual event held by the German Business Council Qatar
•Drafted all business correspondences on behalf of the Marketing Manager
•Managed Marketing Manager’s calendar regarding meetings and travels, along with scheduling of the same
•Organized all files and paperwork in order to maintain a logical system for easy access to all employees
•Handled all employee expenses by acting as a liaison between the employees and the Finance department
•Managed travel documents and arrangements for various employees that were brought in for the Asian Games project
•Liaised with various materials and stationery suppliers to ensure that no shortages existed in office
•Attended all client meetings as was in charge of the minutes
•Assisted the QHSE Manager with drafting correspondences to various governmental organizations
•Compiled information and drafted driving reports to gauge the safety level of company drivers
•Coordinated monthly QHSE meetings in terms of agenda, presentations, and various other logistical matters
•Assisted the QHSE Manager with drafting correspondences to various governmental organizations
•Compiled information and drafted driving reports to gauge the safety level of company drivers
•Coordinated monthly QHSE meetings in terms of agenda, presentations, and various other logistical matters