Digital Marketing Executive
First Screen
Total years of experience :9 years, 8 Months
• Considering end-to-end marketing campaigns with major advertising networks and publishers for CPM, CPC, dCPM & CPA
• Preparing weekly marketing cost sheet for all the networks
• Managing 30+ affiliates & monitor their performance to drive more numbers to the business along with data analyzing
• Maintaining good relationship/communication with all the partners
• Establishing partnership with affiliate distribution networks & optimize campaigns per geo
• Conducting market research for existing & new geos to devise marketing & advertising strategy
• Researching and Reporting on external opportunities using different marketing techniques.
• Liaising with current and potential clients.
• Expanded business partnerships in the region by 50% through marketing meetings and events.
• Improved client servicing by refurbishing previously disorganized system
• Developing and Evaluation marketing strategies and plans.
• Increased brand awareness by 25% using cost saving strategies.
• Event planning, organizing, budgeting, production, set-up, coordination.
• Independently led 4 marketing exhibitions to enrich client database by 75%
• Developing and implementing social media and online marketing with responsibilities such as content strategy, to generate incoming traffic and developing leads and sales.
• Monitoring competitor activity.
• Researching and making lasting relations with new clients.
Bachelors in business administration with a specialization in Marketing.
Diploma in Economics and Political science