senior digital marketing manager
socially india
Total des années d'expérience :12 years, 7 Mois
• Managed social media campaigns for Socially Indias clients, including Cipla Foundation, Bajaj, Pebble, Tellado Villas and others.
• Perform extensive research to gain in-depth knowledge of all customer personas and analysis on consumer thoughts and trends. Create relevant and specific content for the targeted audience.
• Develop strategies to drive traffic to the brand website to align with the brands business objectives.
• Improving content delivery and strategizing on effective content promotion.
• Planning editorial calendar and content proposition. Oversee the writing style and tone of the brands content.
• Collaborate with content management teams, creative teams, and writers to implement the strategy.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed.
• Develop editorial strategy, so content is consistent across all delivery platforms. Conduct periodic content audits.
• Managed a team of 6-8 members to strategize the content and execution for the clients.
• Ensuring that content strategy meets the business objectives of the brands.
• Strategize and improve content delivery and promotion. Analyzing content marketing strategy to evaluate its efficiency.
• Collaborated with internal and external stakeholders to ensure smooth campaign execution.
• Managed social media budgets for assigned clients.
• Working on HubSpot for clients like Unilever Professionals, Marks and Spencers, Bio- Essence.
• Work with Tools like Google Analytics, SEMRush, HotJar, Google Search Console. Strategize and write content posts for Facebook, Instagram, and other social media channels. Write copy for emails and website.
• Internalize the brand persona and define clients tone and personality for digital platforms. Write creative blog posts and articles for our website and social media.
• Strategize on social media campaigns and run activities like influencers management Co-create content with internal team for social media with celebrities for clients platforms. Serve as a digital thought leader for our company
• Stay updated on platform advertising guidelines and industry trends.
• Collaborate with influencers and analyze competitor activities.
• Making strategies and implementing them in order to get the best result for clients selected keywords, and all activities to improve ranking and reporting.
• Implement Company SEO plans and create road map for accomplishments. Prepare comprehensive strategy updates, reports, and forecasts.
• Developed on-site body content, Meta descriptions and page titles in support of SEO. Develop monthly plans to promote existing sites, new product launches and key initiative. Creating PPC campaigns and YouTube Ad campaigns with budget and maximizing the ROI.
• Working on the Instagram and Facebook handle for more engagement on posts and stories.