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Siddhartha Bajpai, Domain Sales Head – FMCG & CPG

Siddhartha Bajpai

Domain Sales Head – FMCG & CPG·WIN Information Technology Pvt. Ltd., Hyderabad, Telangana, India

India

Master's degree, Business Administration (Marketing

Work experience

Total years of experience: 19 years, 0 months

Domain Sales Head – FMCG & CPG

April 2022 - Present

WIN Information Technology Pvt. Ltd., Hyderabad, Telangana, India

Hyderabad, India

April 2022 - Present

WINIT specializes in creating Mobile Sales Force Automation Solutions. WINIT's practice is centered around 'Thinking Mobile'​, the process of understanding a business, its people and information, thereby creating a strategy as to how the business could benefit from Mobility.
With a team of 200+ people, WINIT has been in business for 17 years and is one of the fastest growing Salesforce Automation and Consulting company. We have 75 plus customers and 30, 000 plus users on the platform across diverse industries in Middle East, Africa, LATAM and Asia.

Brands/Products Managed:
✔Mobile Salesforce Automation
✔Distributor Management System
✔Supervisor & Merchandising Solutions
✔B2B & B2C Solutions

Key Result Areas:
✔Strategy and Analytics
✔Industry Participation and RelationshipWINIT specializes in creating Mobile Sales Force Automation Solutions. WINIT's practice is centered around 'Thinking Mobile'​, the process of understanding a business, its people and information, thereby creating a strategy as to how the business could benefit from Mobility. With a team of 200+ people, WINIT has been in business for 17 years and is one of the fastest growing Salesforce Automation and Consulting company. We have 75 plus customers and 30, 000 plus users on the platform across diverse industries in Middle East, Africa, LATAM and Asia. Brands/Products Managed: ✔Mobile Salesforce Automation ✔Distributor Management System ✔Supervisor & Merchandising Solutions ✔B2B & B2C Solutions Key Result Areas: ✔Strategy and Analytics ✔Industry Participation and Relationship
Skills: SFA · New Business Development · Process Improvement · Software as a Service (SaaS) · E-Commerce · Business-to-Business (B2B) · Business Development · Product Management · Budgeting · Sales · Key Account Management · Business Strategy · Sales Management · Business Planning · Competitive Analysis · Sales Operations · Strategic Planning · Forecasting · Team Management · Negotiation · GTM · Developing Markets · Stakeholder Management · Profit Center Management

Company industry:
IT Services
Job role:
Sales

Commercial Director

April 2014 - March 2022

Brillant Comércio Geral Lda., Luanda – Angola

Luanda, Angola

April 2014 - March 2022

Brands/Products Managed:
✔Frozen Meat: Koch Foods, Brasil Foods, Seara Alimentos, Aurora Alimentos, etc.
✔Tomato Paste, Rice, Pasta & Edible Oil: Own brands
✔Beer: Heineken
✔Alcoholic Beverages (Whisky, Vodka, Gin, Rum & RTD): Diageo
✔Non-Alcoholic Beverages (Juices, Carbonated Drinks & Bottled Water): Local brands

Key Result Areas:
✔Sales and Marketing
✔Strategy, Operations and Finance
✔ProcurementBrands/Products Managed: ✔Frozen Meat: Koch Foods, Brasil Foods, Seara Alimentos, Aurora Alimentos, etc. ✔Tomato Paste, Rice, Pasta & Edible Oil: Own brands ✔Beer: Heineken ✔Alcoholic Beverages (Whisky, Vodka, Gin, Rum & RTD): Diageo ✔Non-Alcoholic Beverages (Juices, Carbonated Drinks & Bottled Water): Local brands Key Result Areas: ✔Sales and Marketing ✔Strategy, Operations and Finance ✔Procurement
Skills: Commercial Management · New Business Development · Process Improvement · Procurement · Business Development · Trade Marketing · FMCG · Product Management · Pricing · Budgeting · Marketing Strategy · Marketing Communications · CRM · Market Research · Sales · Key Account Management · Business Strategy · Sales Management · Business Planning · Market Planning · Competitive Analysis · Sales Operations · Strategic Planning · Forecasting · Team Management · Negotiation · Managing Agency Relationships · Distributors · GTM · RTM · Sales Analysis · Developing Markets · Stakeholder Management · Profit Center Management

Company industry:
FMCG
Job role:
Sales

Sales and Marketing Manager

December 2011 - March 2014

PanAfrican Tobacco Group, Luanda – Angola

Luanda, Angola

December 2011 - March 2014

PanAfrican Tobacco is one of the biggest cigarette manufacturing company with presence and market share in entire Africa. The conglomerate has their own manufacturing units in more than 8 countries.
Brands/Products Managed:
• Cigarettes: Yes, Supermatch, Legends & Forum
Report: Business Director
Key Performance Indicators:
• As the sales head, administered a team of 40+ on-roll employees with 5 direct reports
• Managed sales and marketing while ensuring accomplishment of set targets by demonstrating
technical marketing skills and product knowledge within the right B2B & B2C channels
• Formulated budgets, delivered all marketing activities within the agreed cost and minimized the
overheads
• Oversaw entire aspects of print production, receipt and distribution
• Constantly achieved frequent, timely and positive share of voice
• Conducted market research to identify requirements for current and future products

Company industry:
FMCG
Job role:
Sales

Divisional Sales Manager

May 2009 - November 2011

West African Tobacco, Kano – Nigeria

Kano, Nigeria

May 2009 - November 2011

West African Tobacco is the official distributor for Japan Tobacco International in Nigeria. The company has 24 regional depots and over 200 full time employees.
Brands/Products Managed:
• Cigarettes: Dorchester, Gold Bond & LD
• Rolling Papers, Snus, Snuff, Matches: Roll Bond & Gold Bond
• Alcoholic Beverages (Whiskey, Vodka, Gin & Rum): Own brands
Report: Business Director
Key Performance Indicators:
• Led a territory of 8 branches in the northern Nigeria with a team of 40+ on roll employees including 4 direct reports
• Headed the sales team to establish coverage and distribution in line with the plan
• Analyzed market potential and appointed distribution points for expansion
• Conducted sales analysis, forecasted sales and stock requirements in coordination with logistics

Company industry:
FMCG
Job role:
Sales

Assistant Manager

July 2007 - April 2009

Godfrey Phillips

Aurangabad, India

July 2007 - April 2009

Godfrey Phillips is the second largest player in the Indian cigarette industry with an annual turnover of over US$ 400 million. Apart from Cigarettes and Cigars the company has other product diversifications like Chewing Tobacco, Tea and Confectionery.
Brands/Products Managed:
• Cigarettes: Four Square, Marlboro, Red & White, Cavenders, Stellar, North Pole & Tipper
• Cigars: Altadis
• Chewing Tobacco: Pan Vilas
• Confectionery: Funda Mint
• Tea: Tea City, SC Gold, Symphony, Samovar, SC Premium, Super Cup, Rangoli & Utsav
Report: Area Sales Manager
Key Performance Indicators:
• Achieved volume targets and managed sales led initiatives concerning outlet expansion, growth and experimentation etc. for the region
• Established a strong distribution system and managed supply chain to meet the set targets
• Planned creative for sales related activities to drive volumes, visibility and reach
• Drove central thrust areas and key projects within the region
Significant Accomplishments:
• Contributed to the volume increase of Jalgaon territory from 5 to 8 MM sticks per month and got promoted to Aurangabad doing 25 MM sticks per month
• Efficiently and effectively handled a team of 20 outsourced agency sales staffs along with 2 direct reports, got promoted to manage a territory with bigger volumes within 10 months
• Successfully launched Stellar, Tipper, Pan Vilas, Funda Mint, Tea City, SC Gold, Symphony and Super Cup brands in the region

Company industry:
FMCG
Job role:
Sales

Education

D.A.V.V

June 2007

June 2007

Master's degree, Business Administration (Marketing

India

Grade: 1st GradeGrade: 1st Grade The programme is designed to prepare the students in such a way so that they become capable and confident marketing professionals. Equip the students with the concept and methods of Marketing enabling them to plan, design and carry out marketing plans/strategies. To understand concepts, tools and skills for marketing research and analysis and its application in the efficient conduct of business. To gain acumen, insight and through knowledge relating to the various aspects of markets and offer a platform for gaining developing thinking ability from the perspective of a marketing professional. To develop the ability to take rationale and informed decisions by taking into consideration the different perspectives and their outcomes related to marketing.The programme is designed to prepare the students in such a way so that they become capable and confident marketing professionals. Equip the students with the concept and methods of Marketing enabling them to plan, design and carry out marketing plans/strategies. To understand concepts, tools and skills for marketing research and analysis and its application in the efficient conduct of business. To gain acumen, insight and through knowledge relating to the various aspects of markets and offer a platform for gaining developing thinking ability from the perspective of a marketing professional. To develop the ability to take rationale and informed decisions by taking into consideration the different perspectives and their outcomes related to marketing.

University of Sagar

June 2005

June 2005

Bachelor's degree, Economics

India

Grade: 1st GradeGrade: 1st Grade This is the most exalted three year full time post-graduate programme in commerce. The course provides an extreme and rigorous base for research while serving the needs of academics and prepares students for business and industry sector.

Skills

Procurement
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Procurement
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Pricing Strategy
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Pricing Strategy
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Sales Management
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Sales Management
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Multi channel Distribution
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Multi channel Distribution
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Brand Management
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Brand Management
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B2B
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B2B
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BUSINESS OPERATIONS
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BUSINESS OPERATIONS
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FINANCIAL
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FINANCIAL
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LOGISTICS
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LOGISTICS
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MARKETING
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MARKETING
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POSITIONING
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POSITIONING
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SALES
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SALES
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STRATEGIC
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STRATEGIC
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ART
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ART
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AUTOMATION
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AUTOMATION
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Procurement
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Procurement
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Pricing Strategy
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Pricing Strategy
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Sales Management
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Sales Management
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Multi channel Distribution
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Multi channel Distribution
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Brand Management
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Brand Management
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Languages

English

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Hindi

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Portuguese

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