Sidrah Nadeem

 Collaborates with key stakeholders on internal communications planning and execution (e.g., weekly newsletter, online and in-person events support, liaison with global team members, employee communications, employee experiences).
 Collaborates on strategic communications materials and toolkits to maintain brand alignment.
 Researches and provides continuous recommendations on internal and external thought leadership development and the agency’s participation in industry, business and sector specific awards and rankings.
 Proposes future speaking/engagement opportunities for C-suites, sector leaders, market leaders and young trailblazers.
 Provides quality control on team deliverables— manages, guides and mentors junior global team.
 Co-chair of Asian American, Northern Hawaiian, Pacific Islander (AANHPI) ERG—US and leads multicultural activates/communications to mark key moments and big/noteworthy developments.
 Additional responsibilities include support for global P&C/L&D teams on project rollout for Octave training sessions and communications supports for platform launches such as Lattice.
 Plans and monitors presence across social media, and online channels including the global website.
 Strategizes and leads digital media campaigns, and monthly content calendars.
 Leads measurement of new and current- paid and earned campaigns.
 Shares best practices and recommends new trends to global teams for better engagement.
 Manages the social media team, ensuring a superior quality of communication and project delivery is always provided.

My responsibilities include:
- Retailer Communications
- Online Marketing
- Guest Communications
- Consumer PR
- Event Management
- Internal Communications
- Marketing Plan
- Marketing Campaigns
- B-2-B Relationships

JOB OVERVIEW:
o Day-to-day responsibility for all marketing and events
o Budgeting, planning, advertising, promotion, community relations, public relations and sponsorship;
o To assist with the brand guardianship of the mall and related sub-brands;

Culinaire & Beyond encapsulates three core business divisions, each focused primarily on offering solutions for Hospitality, F&B and key interrelated industries . My role is to create Initiatives and awareness about the the business divisions which are as follows:

1. Initiatives (www.bahrainhre.com)
2. Brands (Authorized distributors for VBM & Caffee Diemme in Bahrain)
3. Consultancy (Localized Culinary Solutions)

One of the Initiatives we've championed is the first International Hospitality & Restaurant Expo 2018( 14th- 17th October 2018) held under the patronage of HH Shaikh Isa Bin Ali Al Khalifa. This was a B2B event created by Culinaire & Beyond to lay down an ecosystem for local, regional & global players to share their ideas and experiences and form mutually beneficial linkages.

www.bahrainhre.com

My current role covers but is not limited to the following:
- PR & Communications
- Chief Contributor GCC @Hospolive
- New Business Generation
- Team Selection, training & Coaching
- Digital Strategy & Technology Development
- CRM and Data Analytics
- Marketing Content Creation & Direction
- HORECA Sales Channel Development and Optimization
- Event Curation & Execution
- Sales Enablement
- Tender Proposals & Pitches
- Marketing Campaign Development
- Product Branding
- Influencer Recommendation

• Creative Concept Execution & Presentation
• Digital Strategy and Innovation
• Strategy and Brand Direction
• Press Releases & PR Management
• Event Curation & Client Management
• Marketing & Communication
• Client Management
• Website & Social Media Calendar Curation

Account Manager for Mall of Dilmunia, Zallaq Springs, Berger Paints, H by Hadeel, Key Information Technology, Arab Architects & Al Madad Foundation.

• Partner events & Webinars
• Collaborations and Alliances
• Marketing & Digital Strategy
• Start-ups Lifecycle & Business Plans
• Keynote Curation and Delivery