Siju Krishnan

• Spearhead & support sales team. Achieved targets consistently by establishing sales goals, track & develop plans to address gaps, guide them to retain existing customers and to attain new customers.
• Increased business with key accounts by 20%+ by having new products ordered.
• Achieved customer retention by performing in-depth assessments of the customer’s processes. Investigate, uncover and understand the customer’s business issues. Utilize knowledge of business trends, technology and industry changes to identify areas of opportunity for customer process improvement.
• Successfully resolved customer complaints by identifying the key issues and providing suitable solutions.
• Generated sales by demonstrating proposed solutions & product overviews and relate them to the customer’s business issues. Developed and conducted professional presentations and lead sales discussions with customers.
• Successfully negotiated multi-million-dollar capital equipment(project) sales.
• Supervised completion of project within budget & within scope and coordinated with OEM wherever necessary.
• Generate new sales leads through networking and through cold calling.
• Coach new starters and provide hands on training.
• Traveled across GCC to support the sales team in different branch offices.


EXPERTISE

Surface Preparation Equipment, Construction Equipment, Industrial Products / Equipment, Instrumentation Products.

Oil & Gas Industry / Construction Industry,

Airless Paint Spray Pump, Double Diaphragm Pump, Piston Pump, Injection Pump, Chemical Transfer Pump, Screw Compressor, Piston Compressor, Air Dryer, Air Receiver Tank, Industrial Dehumidifier, Concrete Mixers, Concrete Pumps, Concrete Vibrators, Power Trowels, Walk Behind Vibratory Screed, Manual Material Spreaders, Floor Grinders, Scabbler, Pneumatic Hand Tools, Hand Grinder, Sand Blasting Machine, High Pressure Washers, Ultra High Pressure Water Blaster, Autoblast Machine, Road Marking Machine, Magnetic Level Gauge, Flow Meter, Flow Monitor, Pneumatic Solenoid Valves, Hoses, Pressure Gauges, Valves, Tube Fittings & Quick Couplings, Thermal Spray Equipment, Dust Collector, Filters & Cartridges, Paint Fume Extraction System, Sand Blasting Room, Grit Recovery System, Abrasives, Abrasive Recycling System, Automatic Shot Blast Machine, Blast Cabinet, Shot Peening Machine, Oil & Grease Pumps, Airless Disinfectant Sprayer, Respiratory Protective Equipment, PPE.

• Accountable for steering:

o The Sales and Marketing of Instrumentation Products Division

o Drove sales activities by establishing sales goals and to attain new customer relationships and retain existing relationships, consequently leveraging the company’s market position to achieve revenue growth.

• Devising periodic sales reports as per management requirements along with
market analysis reports on timely basis to provide formulation of effective sales/
marketing approaches

• Recognized new market/ business opportunities; designed operational/ business strategies for expansion and growth to meet long term objectives of the organization.
• Prepared and executed aggressive strategic sales plans targeted at capitalizing existing client base
• Ensured implementation of marketing plans to increase revenues/profitability and expand market presence
• Boosted revenue budget set and agreed with the upper management including profitability forecast
• Standardized the preparation and implementation of annual operational plan along with business management in UAE market in conjunction with Sales Director.
• Verified an opportunity in the B2B project business for the company, along with recognizing and targeting corporate clients in the assigned region to boost company revenues and profitability.
• Involved in developing functional specifications for solutions to address customer requirements
• Gathered customer feedback and market research; supervised customer preferences to determine focus of sales efforts, thereby successfully addressing customer complaints regarding sales and service.

• Involved in promoting sales in the assigned territory IRAN to consistently chart out long term goals and objectives of the organization; suggesting appropriate product by assessing customer requirements
• Formulated presentations on the products customized for applications/customers’ needs
• provided technical support and sustained adoption of new products/ technologies
• Coordinated with Sales Manager and Technicians in selecting appropriate products to ensure smooth functioning of the organization in an efficient and effective manner
• Aided the management in sourcing different oil and gas equipment from Europe and USA, whilst ensuring strict adherence to organizational policies and procedures
• Planned and projected sales targets; prepared action plans/ schedules and formulated initiatives for achieving the targets while keeping the upper management abreast of all sales initiatives.