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Silvi Helou, Content Strategist

Silvi Helou

Content Strategist·Media Production Services Freelancer

لبنان

بكالوريوس, Bachelor of Arts

الخبرة العملية

مجموع سنوات الخبرة: 17 سنوات, 1 أشهر

Content Strategist

يناير 2019 - يناير 2021

Media Production Services Freelancer

لبنان

يناير 2019 - يناير 2021

• Directed the editorial team, implemented content strategies, and monitored competitors for popular topics.
• Provided SEO guidance and monitored articles for quality, spam, and plagiarism.
• Coordinated live event coverage, including editing and immediate online release of video footage.
• Transitioned content from agency to in-house, supervising editors and ensuring keyword trends were incorporated.
• Created and managed advertising campaigns on platforms such as Google Ads, Facebook Ads, and more.
• Conduct market research to identify trends, competition, and potential opportunities.
• Gathered and analyzed data to provide actionable insights and recommendations.
• Oversaw and executed digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Consultant

يناير 2019 - ديسمبر 2020

freelancer

بيروت، لبنان

يناير 2019 - ديسمبر 2020

Managed the launching of a gas cylinder distribution company, including creating the company logo and developing marketing and promotional campaigns.
Transformed the company into a social brand with innovative content strategies, including seasonal promotions and loyalty programs.
Achieved a 10% market share in the highly competitive market within two years, maintaining it despite economic challenges.
Collaborated with clients to understand their business objectives, target audience, and marketing goals, while conducting comprehensive marketing assessments and created detailed marketing plans and budgets for client approval.
Assisted clients in developing and maintaining a consistent and compelling brand identity.
Collaborated with content creators to develop high-quality marketing materials, including blog posts, videos, infographics, and more.

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Content Marketing Specialist and Website Redesign Coordinator

يناير 2016 - ديسمبر 2018

media production services

بيروت، لبنان

يناير 2016 - ديسمبر 2018

Organized and supported the progress of the projects with employees while constantly monitoring and delivering value.
Understood the company’s current process and requirements and integrating sets of data into frameworks used to develop practical solutions as well as technical assistance.
Orchestrated website redesign and migration from Drupal to Wordpress, including agency briefings and meetings.
Managed agency for redesign and social platform management, analyzing monthly reports for performance metrics. Collaborated with Dubai sales team to develop client pitches and ensure successful campaign delivery.
Oversaw 10 freelance writers, established content calendar, and implemented SEO strategies resulting in increased website authority.
Utilized social media strategically to enhance campaign delivery, including content repurposing and curation.

مجال الشركة:
النشر والتوزيع
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing and Web Development Coordinator

يوليو 2013 - ديسمبر 2015

media production services

بيروت، لبنان

يوليو 2013 - ديسمبر 2015

Led website creation process, from design to content, and collaborated in editor selection.
Worked closely with sales team, digital agency, and editors to ensure successful client campaigns and website promotion.
Coordinated with Dubai office to optimize traffic quality and implement special client operations.
Ensured proper campaign delivery and analyzed performance using Google Analytics reports.
Supervised social media team in creating engaging content, monitoring post engagements, and managing a $300, 000 yearly budget for marketing practices.

مجال الشركة:
النشر والتوزيع
الدور الوظيفي:
التسويق والعلاقات العامة

Regionl acount director

يناير 2004 - يونيو 2013

media international services

دبي، الإمارات العربية المتحدة

يناير 2004 - يونيو 2013

Managed key media accounts including CNN TV, websites, cinemas, and magazines both locally and internationally.
Led an extensive client portfolio spanning various industries, from government to beauty clients, overseeing unique special operations, premieres, launches, advertorials, and special executions. Transformed CNN from zero to multimillion ads revenue in the MENA region through creative approaches, sponsorships, and advertorials.
Trained sales teams across all offices on CNN, cinemas, and Cartoon Network.
Collaborated with management to provide monthly sales reports based on quarterly forecasts.

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
المبيعات

Account manager

يناير 2004 - ديسمبر 2009

media international services

دبي، الإمارات العربية المتحدة

يناير 2004 - ديسمبر 2009

Implemented data-driven pitches and conducted industry and media research, working closely with CNN research team and Ipsos. Played a key role in the successful transition of cinema from zero ad revenue to a multimillion platform using data and creative solutions. Managed a multimillion-dollar client portfolio, collaborating with editorial, production, and sales teams on creative concepts. Developed media briefs for special editorial and production executions, handled campaign planning, booking, monitoring, and billing processes.

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
المبيعات

التعليم

Lebanese American University

يناير 1995

يناير 1995

بكالوريوس، Bachelor of Arts

لبنان

المعدل التراكمي (نقاط): 3 من 4

المعدل التراكمي (نقاط): 3 من 4

Skills

SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
MEDIA PRODUCTION
Expert
MEDIA PRODUCTION
Expert
TOURISM
Expert
TOURISM
Expert
ANALYTICS
Expert
ANALYTICS
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
DRUPAL
Expert
DRUPAL
Expert
EDITING
Expert
EDITING
Expert
GOOGLE ADS
Expert
GOOGLE ADS
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING MATERIALS
Expert
MARKETING MATERIALS
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس

الفرنسية

متمرّس

التدريب و الشهادات

الشهادات
Marketing with TikTok Specialization by Aptly on Coursera

الهوايات والاهتمامات

Reading, content searching, cross stitch, travel, music, cooking