Digital Marketing Specialist
Middle East Retail Group
مجموع سنوات الخبرة :12 years, 3 أشهر
Actively collaborate with the marketing team to design and deploy digital marketing initiatives. Managed a team of interns to implement organic social media strategies using best practices.
Plan, promote, and implement paid, owned, and earned media strategies.
Daily tasks include PPC, Facebook, Snapchat & Instagram advertising, Affiliates marketing, Email marketing, SEO & Web Analytics, Influencer marketing, Managed over 2 million annual budget.
Generated extensive digital marketing analytics including, but not limited to, trend analysis reports, growth reports, and ROI tracking.
Brands managed include Feelunique Middle East (mena.feelunique.com), Hamleys (campforkidz.com), Pylones, Hadoro Middle East (hadorolab.ae), Discount Daily (discountdaily.com).
Recruited as Marketing Manager and promoted to Digital & E-commerce Manager, in June 2016. Executed comprehensive online & offline marketing strategies to introduce the brand into the GCC market; Daily tasks included social media advertising, PPC ads, remarketing campaigns, automated email campaigns, monitoring SEO & Web Analytics, content Production;
KEY ACCOMPLISHMENTS:
Launched an automated email marketing campaign for abandoned shopping cart from the online store with 47.8% open rate, 26.1% clicks and a conversion rate of 13.24% using MailChimp platform;
Remarketing PPC Google Display Ad with an 11.3% conversion rate.
Launched a dynamic e-commerce platform with worldwide product distribution and national online booking; which led to a 27% increase in products sales in the first year, and a 60% increase in service bookings;
Ranked www.ibtisamabeauty.com on the top first page in 2017 & 2018; keywords used: `teeth whitening abu dhabi`, `teeth whitening dubai `;
Traditional Advertising in print, cinema, banners, posters, SMS, monthly newsletters, etc.
Recruited to re-establish the marketing team; execute rebranding and pre-opening of the beach club; Public Relations and Communications with the local media; Private and in-house events executing; All marketing collaterals development, online and print advertising; Planning and creating social media strategies; Creating website content; Reporting directly to GM.
Planning, research, and execution of launching the extension of the beach club by integrating signatures and customized entertainment options to build concepts that target all segments: Tiki Restaurant & Bar, LIV beach pool bar;
Executed an aggressive PR campaign that led to a successful opening beach club with a presence of over 1500 pax. (http://tinyurl.com/hx8mf3z)
Closed deals and organized private events with local institutions, local companies, semi-governmental and governmental companies.
Planning and conducting the race weekend in 2015.
Ensure excellent customer service and experience by assisting them in the entire process of purchasing - from choosing products to paying cash. Realized self - targets by 100% following merit in strategic sales planning and execution. Started the Assistant Shop Manager training after 6 months only.
Cultivated excellent long-term relationships with clients, maintaining ongoing communication and facilitating solutions. Handled production of marketing materials, brochures, flyers, coordinated the production of a wide range of marketing communications; Provided support for marketing events and exhibition displays; Wrote articles and prepare promotional adverts; Looked after social media platforms; Participated in weekly team meetings and other key meetings to gain exposure to the business; http://www.qlogic-imobiliare.ro/
Recruited as an intern and promoted to full-time Marketing Coordinator, July 2011. Effectively communicated via telephone and email correspondence to market programs, provided information, responded to inquiries, conducted research to analyze customers’ behavior and prepare reports by collecting and analyzing sales data, collaborated with the design department to produce promotional materials, craft clear product marketing copy and organize promotional activities.
Romania | 2012
