Business consultant
The Nielsen Company
Total des années d'expérience :12 years, 7 Mois
Clients: Vodafone, Amazon, Chanel, Selection, MEC Global and many others
Offer strategic insights by measuring and analyzing digital & TV campaigns
Make Measurament Make Sense: allow advertisers to make better decisions
Managing measurement solutions for cross media campaigns (Desktop, mobile, TV)
Evaluation of the digital impact both on media KPIs and brand lift
Client service for major clients (Vodafone, Intesa San Paolo, MEC Global, GroupM, ...)
- Develop new business realtionships and engage clients with our internal creative talents
- Gather client needs and give advises about the right strategy of digital marketing
- Manage our partners’ projects, in constant coordination with the Senior Account Executive
- Manage the project reporting of each project, both on-the-go and the final analysis
- Keep relationships with clients with a focus on cross/selling - up of new products or services
- Manage Kiver products, services and operative relationships with clients and partners, in constant coordination with the Marketing Manager
- Be involved in the drafting of project documentation destined inside or outside of the company (feasibility analysis, presentations, reports, ...)
- Collaborate to improve the performance of the project, with special focus both for working and delivery deadlines, and for the consumption of the resources allocated to the project
- Keep relationships with clients with a focus on cross/selling - up of new products or services
- Create and publish contents for Kiver brand marketing and promotional activities and its commercial offer.
- Manage relationships between clients and service providers in different languages
- Activate our service provider network in response of various events concerning: gps alarms, home/travel insurances
- Enhance multitasking abilities
- Deal directly with clients in critical situations
- Manage marketing solutions for our clients
- Analyze market and products positioning of competitors
- Develop creative and strategic campaigns
- Coordinate the work of WEB/Graphic designers
- Manage different Social Network profiles/pages.
Master’s level Specialization in Business Communications & Digital Marketing
Degree with highest honours (110/110)