Simran Sayyed

Planned and managed Meta Ads campaigns for e-commerce and lead generation.
Managed Google Ads Search, Display and Performance Max campaigns.
Optimized campaigns to improve ROAS and reduce Cost per Lead.
Configured Meta Pixel, Conversion API, Google Analytics 4 and Google Tag Manager.
Built remarketing and lookalike audiences.
Managed Shopify stores and optimized product sales.
Performed A/B testing on creatives, landing pages and audiences.
Prepared campaign performance reports and marketing insights.