Senior Fashion designer
Khaadi
Total years of experience :7 years, 0 Months
-Curated season wise trend reports and mood boards via WGSN.
-Technical development of silhouettes and digital patterns for Ready To Wear West
and East.
-Garment construction using TukaTech (Online software) to improve production and
delivery timelines.
-Created digital Techpacks and look-books for all collections.
-Photoshoot styling for e-commerce and digital campaign shoots.
-Worked on standardisation of specs sheets for grading of different sizes.
-End-to-end running of an online business from production to delivery.
-Sourced fabrics for and curated seasonal collections for the target customer.
-Created marketing strategies, including pop-ups, social media campaigns and
influencer marketing etc to boost engagement and sales.
-Styled and managed all product photoshoots for Instagram and Facebook.
-Managed production and delivery timelines to meet demands.
-Developed silhouette samples for Ready to wear and Boutique(Formal) collections.
-Conducted research on body types and sizes for south asians.
-Designed and styled for brand photoshoots for e-commerce and campaigns.
Visual merchandising and store layout co-ordination between international
and local stores.