National Insight Manager
Red Bull
Total years of experience :8 years, 7 Months
▪ Orchestrating annual and monthly business planning cycles, topline
performance reports for the Board of Directors, operational dashboards
for marketing and sales teams, and merchandising and retail audits.
▪ Managing business P&L, trade promotions, and marketing budgets for
a +100M USD business in +30K KA, specialty, WSL and broker
customers.
▪ Delivering highest growth across the market, through the launch of 1
new brand and 11 new SKUs, activating 2 new channels including
eCommerce (engaging with high-level authorities) and Discounters,
and running new JBPs with KA multinational retailers, and entering 3
new categories.
Drafted and executed national distribution governance model, to drive
Business Strategy (MBS) targets; focusing on distribution expansion,
penetration into new geographies, localized business planning based
on demographics, developing distributors & clients financially and
operationally.
▪ Directed a team of 10 Area Sales Managers and 18 distributors.
▪ Expanded national retail coverage from 40K to 100K stores and grew
both business size and market share.
Optimized Go to Market design nationwide reaching 100% availability with
higher profitability, addressed competition landscape opportunities
resulting in launch of more convenient I&Rs and new shopper journeys.
Led 30 Sales Reps and worked with distributors covering 25K stores,
arranged daily, weekly and monthly target settings and performance
reviews and initiated in store execution policies and monitoring systems.
Go to Market Project Lead - Nestlé 11/16 - 12/17
Ran biggest customer census and built customer profile data base and
market price map, designed and constructed regional route to market
matched with customer marginal and shopper preference advantages.
Created an online business, selling party related goods to the consumers
through eCommerce, social media, and e-Retailer, including Negotiation
and contract signatures with fresh and packed foods, accessories, and
furnishes suppliers.
Photography Carpentry
Mountaineering Group Games
Astronomy and Modern Physics
Learning Traveling