Siwar Hmaied

• Managed marketing activities and projects across multiple brands, including Barista’s, Sécafé.

• Developed and executed marketing campaigns, trade promotions, and brand activation initiatives across online and offline channels.

• Managed digital and trade campaigns through coordination with external agencies, ensuring alignment with brand strategy and commercial objectives.

• Conducted market research, competitor analysis, and strategic monitoring to identify trends, opportunities, and support brand positioning.

• Supervised social media content planning and campaign execution with agencies, including briefing, validation, and performance follow-up.

• Managed website content updates using WordPress, ensuring accuracy, relevance, and user experience.

• Defined mobile application content (products, visuals, features) and coordinated implementation with the development agency; tested updates and provided feedback to improve performance and UX.

• Conducted monthly field visits across 21 coffee shops to monitor brand execution, promotional activities, visibility, and customer experience, and delivered structured performance reports with insights and recommendations.

• Created marketing presentations, campaign briefs, customer journey documents, and other strategic marketing materials.

• Monitored campaign performance and prepared detailed reports, KPIs analysis, dashboards, and management presentations for Barista’s and Sécafé.

• Coordinated KOLs and influencers, including selection, briefing, content validation, and campaign follow-up.

• Managed customer feedback and complaints across five brands (Cafés Ben Yedder, Barista’s, Sécafé, Bondin, Chamia La Gazelle), ensuring consistent service quality and customer satisfaction.

• Managed supplier follow-up, marketing documentation, purchase requests, invoices, and administrative processes through Odoo.

• Collaborated with sales, finance, supply chain, and marketing teams to support business objectives and ensure smooth execution of projects.

- Conducted Competitive Intelligence analysis.
- Market Statistics Analysis.
- Support to Digital and Operational Manager.
- Campaign Brief Preparation.
- Technical Vehicle Document Digitalization.

- Initiating Contact with Prospects.
- Sales Monitoring and Follow-up.
- Document Preparation.
- Administrative Assistance.

-Conducted a benchmark study.
- Performed a qualitative analysis to assist the brand in understanding customer loyalty.
- Proposed a customer loyalty program.
- Provided support to the Marketing Manager.