Head of Sales
The IPG Group
مجموع سنوات الخبرة :15 years, 8 أشهر
Build, plan and implement the overall League positioning, onground, Conventional and digital marketing strategy of PCB & ICC events specially PSL, LPL, SPL & T10 League. Manage the strategy. Manage and train the rest of the team. Stay up to date with the latest technology and best practices. Manage and
oversee different Conventional and digital marketing channels. Measure ROI and KPIs. Prepare and manage Conventional and digital marketing budget. Oversee all
the company's social media accounts. Measure and manage online content. Track SEO and Google Analytics data and make
complex analysis. Build and inbound marketing plan. Anticipate sales performance trends. Organize and lead onground, Conventional and digital marketing
team. Research competition, investigate benchmarks and provide suggestions for improvement.
Notable Contributions
• T10 League UAE
• Pak vs. Sri Lanka Series
• PSL
• Pak vs. Bangladesh Series
• ICC World CUP 2019.
• Lanka Premier League
• Singapore League
Steered the development and implementation of interactive, direct marketing, media, creative, sales promotion, PR, and media strategies to improve efficiency and accelerate sales growth and profitability.
Directed development of business-to-consumer, business-to-business, and associate-to-family, Local Store Marketing programs that drove incremental quarter sales. Liaised with stakeholders to identify potential customers, examine sales performance, and trained sales staff to attain targets within the period. Hired, trained, managed, and developed sales and marketing professionals, and conducted a detailed market analysis to identify several adjacent market opportunities.
Notable Contributions:
Developed vital soap categories with 1% of total market share and devised marketing strategies to grow shares to 5%.
Successfully established and executed consumer research to improve distributor participation in national and local marketing initiative and increase sales to 10%.
Designed two, brand-building social media campaigns while following company’s acquisition and relocation and raised LMT store sales to 06% in markets representing nearly 50% of system-wise sales.
Introduced most attractive trade offers for sellers and effective incentive plans for DSF and retailers focused more into BTL activities over ATL activities and preferred TTL (Digital Media) over electronic media.
1. To establish brand positioning in Digital Media.
2. To build channel perception in business sector by making brand image with multiple ideas, promotions within its selected genre.
3. To enhance channel sales with ad agencies and corporate sectors while making joint business venture avenues to create opportunities at both end.
4. To create sales ideas for occasions.
5. Responsible for media strategy and positioning of the brand to keep market foreseen for long term planning.
6. Responsible for all ongoing events in terms of costing, promotion and planning to achieve maximum share from this industry.
7. Actively involved with People’s Meter/Kantar for research work in order to figure out the ratings and competitor analysis.
8. Make presentations for Clients and Ad Agencies to convince them for making NEO TV a part of their media plan on the basis of CPRP/GRP.
Achievement
1) Achieved several annual deals with direct clients i.e. Vital Tea, FAW Motors, Jubilee Insurance etc.
2) Have retained FMCGs clientele on CPRP deals while generating maximum revenue with promising GRPs i.e. UL, R&B, CP, Himalaya etc.
3) A B2B deal with Group M to enhance group’s revenue with brand building/positioning prospects.
1. To build channel perception in business sector by making brand image with multiple ideas, promotions within its selected genre.
2. To enhance channel sales with ad agencies and corporate sectors while making joint business venture avenues to create opportunities at both end.
3. To maintain channel perception by keeping quality software according to the targeted audience varies in different slots.
4. To create sales ideas for occasions.
5. Looked after the whole marketing & sales of the channel across the country.
6. Responsible for media strategy and positioning of the brand to keep market foreseen for long term planning.
7. Responsible for all ongoing events in terms of costing, promotion and planning to achieve maximum share from this industry.
8. Actively involved with People’s Meter for research work in order to figure out the ratings of various TV channels.
9. Make presentations for Clients and Ad Agencies to convince them for making Mehran TV a part of their media plan on the basis of People’s Meter ratings and CPRP/GRP.
Achievement
1) Brought channel’s business from one million monthly average sales to seven millions average.
2) Established an average airtime rate of Rs. 2500 per minute which used to be Rs. 500 per minute.
3) Supervised SINDH FESTIVAL across 21 cities of Sindh and grabbed major business share equaling to quarter sales of Mehran TV.
1. Looked after the whole marketing & sales of the channel across the country.
2. At my time of services, brought channel perception better then SAMA TV and gained major chunk of business compare to SAMA TV.
3. Designed specific sponsored software on viewer’s mindset which is being followed by many channels i.e. Programs based on paranormal activities, Ghost hunters, Reality shows, Special Documentaries etc.
4. Responsible for media strategy and positioning of the brand to keep market foreseen for long term planning.
5. Responsible for all ongoing events in terms of costing, promotion and planning to achieve maximum share from this industry.
6. Actively involved with People’s Meter for research work in order to figure out the ratings of various TV channels.
7. Make presentations for Clients and Ad Agencies to convince them for making Channel 5 a part of their media plan on the basis of People’s Meter ratings and CPRP.
A Bachelor of Commerce, with a wide range of managerial skills and understanding in streams like finance, accounting, taxation and management.
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