سميرة Daas

MARKETING AND COMMUNICATION DIRECTOR

Al Ansari Auditing and accountancy

البلد: الإمارات العربية المتحدة - دبي
التعليم: دبلوم, Digital Marketing, Media & Multimedia
الخبرات: 13 years, 5 أشهر

الخبرة العملية

مجموع سنوات الخبرة :13 years, 5 أشهر

MARKETING AND COMMUNICATION DIRECTOR في Al Ansari Auditing and accountancy

الإمارات العربية المتحدة - دبي
أشغل هذه الوظيفة منذ يناير 2018

Marketing and communication expert helped clients meet business objectives by improving their strategies. Analyzed business situations, ensured guidance, provided feedback, cultivated client relationships, and made recommendations to improve Digital Marketing presence including web development and management, and social media management (LinkedIn, Instagram, Twitter, Facebook), CRM, SEO, AdWords, and Google Analytics. Event and campaign management from A to Z and budget optimization for Marketing and communication departments.

Marketing and Communications Director في Aviation City Corporation

الإمارات العربية المتحدة - دبي
أبريل 2017 إلى يناير 2018

 Directed marketing strategy for 4 divisions (Real Estate, Logistics, Aviation and Free zone) and launch of global site redesign, lifting organic visits, engagement, and user satisfaction.
 Managed the marketing team, budget, ensured all marketing programs are successful, metrics-driven, and goal-oriented.
 Acted as brand ambassador and speaker in all events and press conferences.
 Developed cross-channel digital campaigns including e-mail campaigns, social media, apps and delivering on revenue and marketing communication targets.
 Development of e-marketing campaigns and maintaining of CRM database.
 Increased global efficiency by creating engagement model with field marketing, sales, IT and 3rd party agencies & vendors.
 Created a brand-new email marketing campaign which increased list size by 700%, reactivating legacy customers through new promotions and incentives.
 Led major customer’s events such as Dubai City scape, Dubai Aviation Show in addition to numerous sales and launch events in the region.

Head of Marketing and Communications في Al Dar Properties

الإمارات العربية المتحدة - دبي
أكتوبر 2015 إلى مارس 2017

 Developed and implemented strategic Marketing and Communications plans that focused on each specific audience from tenants, investors brokers and employees.
 Led the Marketing & Communication department for Real Estate, Property Management, Facility Management and Lifestyle & Healthcare divisions for Al Dar Properties in Abu Dhabi, Dubai and Al Ain.
 Managed more than 35 projects, communities and retail in Abu Dhabi, Dubai and Al Ain.
 Oversaw development and implementation of marketing and media budget, and overarched marketing and communication plans including management of all digital assets (ie. website, social media, influencers campaigns and partnerships.
 Researched and developed the newest technologies to advance a mobile first customer experience.
 Implemented digital marketing and web/mobile development activities that improved project timelines and quality by 90% between IT and Sales & Marketing.
 Drove execution of enterprise strategy for technologies such as: Mobile Apps, Marketing Automation, Mobile Payments, and Analytics.
 Created and proofread Internal and External Communication for the company (newsletters, direct communication, e-mailers and more).
 Ensured brand position, vision and promise are achieved.
 Acted as brand ambassador and spokesperson in different events and press conferences.
 Created social media presence; gained over 70K Facebook likes.
 Successful Abu Dhabi Cityscape & Dubai Cityscape exhibitions from brand recognition to sales and lease of properties.

Head of Marketing and Communications في Dubai Tourism

الإمارات العربية المتحدة - دبي
يناير 2011 إلى أكتوبر 2015

Lead the development of 360 marketing packages around brand pillars for 1) Leisure tourism and 2) Business tourism in MENA, Europe, USA, China and Russia regions through branded content, custom video, social programming, and events activations.
 Produced targeted plans, developed budgets and tracked expenditures.
 Planned all projects and programs; managed and directed agencies; set measurable goals.
 Proposed, architected and managed the design and launch of multiple high-profile digital and PR initiatives for clients Including media relations & events, applications, social campaigns, influencer campaigns as well as digital media programs
 Acted as lead digital point of contact on multiple new business initiatives as well as educated clients on cross digital ecosystem and opportunities
 Conveyed and carried out the core Dubai Tourism brand identity across new media making it relevant for audiences on all platforms.
 Managed multiple client ECRM & Digital Loyalty programs as well as direct marketing
 Managed Dubai tourism creative efforts with outside agencies and stakeholders (Emirates Airlines, Hotels, World Trade Center and Tourism providers).