Digital Marketing Manager
Royal Emirates Group
Total years of experience :10 years, 4 Months
Develop, prioritize, and implement digital marketing strategies designed to grow demand across all channels.
•Manage the creation, building, implementation, and testing of all paid marketing campaigns across Google AdWords, Google Remarketing, Facebook, Twitter, programmatic display, and emerging digital channels.
•Analyze marketing and campaign performance and optimize based on insights using Google Analytics, AdWords, etc.
•Rigorously track cost per conversion and LTV metrics to analyze the effectiveness of campaign performance.
•Provide weekly reporting and data analyses to problem solve, identify opportunities and communicate key performance trends to the organization.
•Manage email campaigns including overall strategy, messaging, and acquisition efforts.
•Plan and manage split tests on the Boosted website.
•Collaborate with designers and developers to optimize add new content to the Boosted website that will drive conversion rate and user experience.
•Be creative in finding new ways to push the envelope for digital marketing. Stay atop the latest trends as well as what our competitors are doing. Look toward new technologies and methods to help Boosted become the leader in digital marketing tactics. Work closely with marketing team to maximize social media opportunities to drive qualified traffic to the website.
•Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
•Devising strategies to drive online traffic to the website.
•Tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns
•Conduct website and competition analysis
•Managing online brand and product campaigns to raise brand awareness
On Page Work
•Keywords Research
•Meta Tags.
•Keyword Analysis
•On-Page optimization
Off-Page Work
•Article Submission
•Directory Submission
•Forum Commenting
•Blog Commenting
•Social Bookmarking
•Blog submission
•Guest Post Writing and Submission
•Blog Writing and Submission
Reverse Engineering
•Competitor Analysis
•Google Analytics Analysis
•Google webmaster Tools Analysis
Work On
•http://theremoval.com/
•http://removalhub.co.uk/
• Analyze marketing and campaign performance and optimize based on insights using Google Analytics, AdWords etc.
• Provide weekly reporting and data analyses to problem solve, identify opportunities and communicate key performance trends to the organization.
• Define requirements, tasks, and resources associated to SEO strategy
• Develop and implement link building campaigns
• Manage and execute implementation of SEO strategy
• Communication to clients, team, and management on strategy/project development, timelines, and results
• Collaborate on client strategy and goal definition for success
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development
• Analyze marketing and campaign performance and optimize based on insights using Google Analytics, AdWords, etc.
• Provide weekly reporting and data analyses to problem solve, identify opportunities and communicate key performance trends to the organization.
• Define requirements, tasks, and resources associated to SEO strategy
• Develop and implement link building campaigns
• Manage and execute implementation of SEO strategy
• Communication to clients, team, and management on strategy/project development, timelines, and results
• Collaborate on client strategy and goal definition for success
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development
• Contribution to the company blog and at least one social media community
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results