Technical & Marketing Support Manager
Baker Hughes
Total years of experience :25 years, 6 Months
Key Result Areas:
• Accountable for helping ingeneration of revenue and workforce management of Middle East, North Africa and India (MENATI) region
• Involved in performing field marketing for identified set of products, forecasting sales and launching new products
• Working out market development plan for Platinum, Gold & Silver tier of products
• Preparing and implementing competitive account plans to maximize growth opportunities and achieve revenue, profitability, inventory & receivables targets
• Laying down action plans by individuals as well as by team for effective search of sales leads and prospects
• Assisting in the development and implementation of marketing plans as needed
• Providing timely feedback to senior management regarding performance
• Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin
• Maintaining accurate records of all pricings, sales and activity reports submitted by Sales team
Analytics & Solutions activities:
• Supporting Marketing/ Sales and Engineering team with various pre-drilling and post drilling well analytics.
• Drafting/ conducting and analyzing surveys on various service levels
• Conducting various Market/ Product share analysis/ Help with market plans at the region level and cross compare with the Tempo’s. Sales Forecasting, Graphically representing findings for management.
• Support in designing various Marketing software (Technical) along with the corporate team in Houston, Testing, implementing of this software on a regional level.
• Support in successful implementation of Salesforce.com across MEAP
• Conducting trainings for Marketing and Engineering staff for marketing and technical in-house software. MENA Region Trainer for the Engineering and Marketing team
• Managing and developing the Sales & Technical Solutions team which is located in various countries.
• Managing and developing the Data Entry team who are responsible to capture well drilling information on a daily basis. Responsible for the accuracy of the Database.
• Automating the analysis process using Excel Macros
• Initiated the automation process for data entry
• Process Definition and Improvements.
Analytics & Solutions activities:
• Database Management, Data Modeling, Data Warehousing and Creation of various Analytic Models.
• Running & Testing analytics/ hypothesis to check for the consistency of Analytic Models .
• Suggesting appropriate marketing strategies for the analyzed customer segments.
• Creating various management reports using Business Objects and Spreadsheet Graphs
• Managing the Database Team.
• Providing valuable insights and suggestions into the existing CRM System.
• Process Definition and Improvements.
Client servicing activities:
• Understanding, gathering, and defining client’s requirements for new IT systems .
• Understanding, gathering, and defining client’s change request to the existing CRM system.
• Providing clients with database related requests.
• Providing clients with regular user defined data specific reports.
Analytics & Solutions activities:
· Project Planning & Process Improvement
· Involved in process of creation of various Analytic Models
· Running & Testing analytics to check for the consistency of Analytic Models
· Automated the Testing process using MS Excel with macros on sample data sets.
· Allocating and supervising work among the team
Business Development activities:
· Extensive Research and Scrutiny of Prospective Clients
· Involved in Sales activity for Client Acquisition (Developed case studies/ presentations/ research-study papers) & creation of the project proposal
·Account Management
As Project Manager & Team Leader responsibilities included
· Preparation of Requirements Specification, Project Plans, High-level and low-level design
· Allocating and supervising work
· Maintaining the quality procedures & documents
· Preparation of System test plans, unit and system test specifications, testing
· Scripting using WinRunner.
· Reporting and maintaining bugs using Test Director
· Integration and implementation of the system
· Bug fixing
As an IQAP:
·Preparation of the Coding Standards and templates.
·Ensured version control through VSS
Prepration of Low Level Designs
Prepration of Unit Test Plans
Software development
Software Testing
It was a post Graduation Diploma in Software Engineering