Sneha Shrikumar

Key Project - Flagship AI-Powered Consumer Engagement Product (Pilot Stage)
• Spearheading an industry-first Generative AI initiative, embedding real-time voice interaction into Ferrero’s global consumer app — redefining how the brand engages millions of users.
• Shaped product vision and orchestrated delivery across 20+ experts from Microsoft, Gameloft, and Ferrero, aligning strategy and execution across functions.
• Led evaluation of LLM models, introduced safety guardrails, and defined token utilization limits, creating a secure, compliant, and performance-driven foundation for scaling the product.
• Defined 6+ KPIs and success metrics (e.g., interaction rate, engagement duration, adoption) to measure product performance post-launch.

AI & Digital Innovation Portfolio
• Leading Ferrero’s wider AI portfolio across Generative AI, computer vision, augmented reality and object tracking -enhancing product interactivity and strengthening Ferrero’s digital ecosystem.
• Conceived and delivered 3+ AI proof o, moving 2 original ideas into production within 12 months.
• Negotiated vendor contracts, including one case where due diligence and scope refinement achieved a 70% cost reduction.
• Managed diverse teams and vendors across Asia and Europe for each project, along with 1 direct report, earning strong recognition from senior leadership for stakeholder and people management.

• Delivered a $2M automation solution for internet provisioning, cutting service fulfillment times by 50%.
• Discovered 5+ deficiencies in the existing customer ordering system and collaborated with both product and engineering teams to incorporate these improvements.
• Built a Splunk dashboard replicated across 4 projects and managed 15+ deployments, reducing bug count by 50%.