Soad Machroum

New Technologies Consulting Firm | EMEA

• Provided strategic marketing advisory to a technology consulting environment operating across EMEA,
supporting brand positioning, lead generation, and market expansion in complex B2B environments.
• Designed and advised on multi-channel marketing strategies targeting decision-makers in telecom,
cybersecurity, data analytics, and sustainability sectors.
• Supported the creation of thought leadership content (case studies, whitepapers, technical articles) to
strengthen credibility and client trust.
• Advised on digital marketing performance, lead generation frameworks, and conversion optimization.
• Collaborated with internal stakeholders to support sales enablement materials, complex bids, and
tender responses.

• Developing and executing customized year-round marketing strategies, aligned with DAS
Holdings business objectives, for a portfolio of 33 brands.
• Planning and managing the implementation of the digital transformation project.
• Planning, executing, and tracking quarterly marketing initiatives to consistently meet or
exceed target goals.
• Ensuring seamless digital customer journeys from initial acquisition to sales through the
strategic implementation of lead generation campaigns.
• Establishing robust and strategic relationships and networks across various marketing
domains.
• Maximizing the organizations existing digital assets for optimized customer interactions
and engagement.
• Providing leadership and development for the marketing team, fostering personal and
company growth, and creating a scalable marketing environment.

• Organization of brand management activities for SAMENA Council and its member
companies, including telecom operators, technology providers, and specialist firms
operating in the ICT space.
• Close collaboration with all departments to manage future deliverables and deadlines, as
well as maintaining, updating and creating new assets for the marketing portfolio.
• Leadership for the Marketing team in web development activities, market research,
design, and public relations.
• Review and evaluation of KPIs achievements including delivering monthly and annual
reports.
• Development and management of sales/marketing operating budgets, execution, and
ROI tracking.
• Forecasting and planning events and logistics, as well as preparation.

• Strengthening Yamahas brand image and identity through strategic development to
create a substantial impact in the market.
• Developing and managing processes and timelines internal and external for the project
Yamaha Café.
• Product management by identification of consumer needs and leveraging insights to
build short and long-term innovation plans, including product extensions, category
expansion for the UAE market.
• Lead the launch of a New R1 & Yamaha Café in collaboration with YAMAHA RACING -
Jorge LORENZO (World champion MotoGP Rider).
• Ensuring project status information is accurately recorded and communicated to both,
Al Yousuf and Yamaha Japan in a timely fashion.

• Developing and driving the strategy for allocated key accounts Carrefour, Geant & Hyper Panda, aimed at delivering long-term value proposition for AL ROWAD and the customer.
• Monitoring and growing revenue and profitability for allocated key accounts.
• Delivering accurate forecasts of customer requirements, and implementing these on time and in full, whilst collaborating with all relevant internal functions.
• Managing cross-functional interface and communications with key accounts to ensure consistency of information flow.
• Building and maintaining effective partnerships with stakeholders of key accounts in an ethical and safe manner.
• Developing opportunities for the introduction of new products to key accounts.

• Plan and execute marketing strategies and development.
• Planning and managing promotional and public relation events, such as the launch of the first Kyriad Design Enzo, Formula 1 Driver sponsoring etc.
• Responsibility for completing sales objectives and general quality of service including following up results, reporting business evolution, and assisting sales forces.
• Ensuring the website is kept up to date daily, including editing content, adding new content, and making updates to the site’s functionality.
• Development of collateral material, including copy writing and layout.

• Development and presentation of strategy, marketing plans and budget to drive online channel.
• Planning and execution of all web marketing, SEO/SEM, marketing database, email, and display advertising campaigns.
• Research, identification and implementation of new online traffic and customer acquisition opportunities to drive additional revenue to the Sultan Balkis website.
• Forecasting and planning events and logistics.
• Tracking results, traffic, and ROI, as well as creating monthly activity reports along with strategic recommendations.

• Providing project leadership to six employees for web production, including budget control, production timetable, status reporting, client/project team coordination, and quality assurance.
• Design and implementation of campaigns with mechanical multichannel (PRM / CRM) for the collection of qualified leads to increase the costumer data base.
• Responsibility for operations management and measurement of performance (primary returns, KPIs achievement, ROI etc.).